It’s a tough title, I know. But it’s an important one. And it’s important because many businesses will attempt to make the move to digital without fully understanding what they need to do to really make it work. […]
In May, the Outdoor Measurement Council’s (OMC) launched Outdoor Industry Audience Research. Many of the key players from this achievement will be speaking at PAMRO, including JC Decaux’s Lyn Jones, who will present on the OMC’s successful launch of the first OOH ratings in SA for over a decade. […]
The Shore Board is the first and only digital LED billboard boat operating between Seaside Park and Asbury Park. Owner Charlie Michaels, a former Verizon worker whose position was eliminated last year, launched The Shore Board just over a month ago on a vessel named after his wife Kimberly Grace. […]
Out of Home (OOH) advertising is once again in the spotlight thanks to Pokémon Go. Augmented reality, or the live view of a physical environment superimposed upon computer-generated elements (e.g., Pokémon Go), will further bridge the physical and digital worlds and benefit the OOH advertising industry. […]
When regional information was added to the contextualised DooH spot of one large international advertiser, the reach increased by over 15% compared with that of the static outdoor adverts of the same company. How does this work? […]
I work to preserve, protect, and enhance the industry’s OOH media assets. This is done, in part, by building and maintaining an extensive on-line regulatory and legislative “tool kit” for members. To keep pace with current issues facing our industry, relevant data and facts are researched and published. […]
Digital signage widgets enable users to create and show the largest variety of content. With widgets, users can share dynamic content such as emergency alerts, social media, HTML5 scripts, Google Docs, event listings, and performance reports in offices and manufacturing plants. The 5 digital signage widgets featured below are ideal for employee communication. […]
An alarming number of restaurants are installing digital menu boards without truly understanding how to unlock their benefits or even why digital menu boards are more effective than traditional signage. Make no mistake—a digital menu board can be powerful but many business owners don’t use them in the necessary ways to generate an ROI. […]
In the UK, and soon in Japan, real-time car recognition tech is guiding ad targeting on digital billboards. The new efforts — one in locations around the UK, the other near Tokyo — are identifying individual car types and directing ads to the implied interests of the driver or passengers. […]
The value of the Irish OOH market grew by 10% in the first half of 2016, according to new research PML Group. According to PML, Q2 of 2016 saw OOH register its fifth consecutive quarter of growth and the specialist agency expect 2016 to be the busiest on the medium since 2007. […]
Valora operates a total of 1,150 tobacco & press stores, mostly to be found in shopping malls (significant shop brands: k kiosk, Cigo). An additional 150 convenience stores are to be found in train stations (significant shop brands: ServiceStore DB, U-Store). Valora also operates around 200 stores in the Press & Books sector, which can be found at airports and in train stations. […]
In OOH Location-Marketing, data is a combination of two things: audience insights overlaid with geo-location. An appropriate descriptor for this is Geo Audience Insights (GAI). GAI are a holistic understanding of aggregated groups of audience behavior, and understanding the migration patterns of these groups. […]
One of the UK’s leading OOH advertising companies, JCDecaux, has joined the Internet Advertising Bureau UK (IAB UK) as it takes another step towards boosting the company’s digital presence. The UK not only has one of the highest share of ad dollars going in to digital based media but also has one of the most progressive digital OOH sectors in the world. […]
In this post, we look at the most important developments in digital OOH through the lens of six innovative brand examples. The OOH landscape - automation of dynamic and contextual advertising. Both Clear Channel and JCDecaux have what are effectively digital content management systems. […]
The deadline to submit entries for the 2016 OOH Media Plan Awards is August 31, 2016. OAAA established the OOH Media Plan Awards in 2000 to recognize the essential role media planning plays in the development of successful campaigns – how the elements of good creative design, strategic placement of messages, and proper allocation of budgets unite to produce an outstanding communications plan. […]
