Raw Feed & Search

16:9: NCR Sales Rep Probably Dancing After Bagging Bojangles Rollout

The big POS company NCR, which now calls itself a leader in omni-channel solutions, has bagged a deal to provide the digital signage solution for the Southern US-centric fast food chain Bojangles. The chain will use NCR Vitalcast at its company-owned stores, which makes up more than 40% of the total stores in the roughly 700-unit Bojangles footprint. […]

sixteen-nine.net
Tue, Dec 20, 2016 at 9:19 AM

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Experts Predict What’s in Store for Digital Out-of-Home in 2017 (ExchangeWire)

“For too long, interactive DOOH projects have been viewed as special, one-off, premium activations; as PR stunts, essentially, where scalability is delivered via a coordinated PR effort and social amplification, rather than OOH audiences on the ground. However, the medium and technology are evolving. DOOH can now deliver memorable, personal, and interactive experiences across multiple markets. […]

exchangewire.com
Tue, Dec 20, 2016 at 12:41 AM

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Geopath’s new OOH audience measurement and targeting system: MORE (OAAA)

With Geopath’s next iteration of OOH measurement – MORE (Mobile Optimization and Ratings Enhancement) – we will now have similar targeting capabilities as digital! By powering our new measurement system with data from mobile phones and GPS units, OOH advertisers can better understand who they are reaching. […]

specialreports.oaaa.org
Tue, Dec 20, 2016 at 12:40 AM

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Warc: How people interact with advertising on London Underground (case study)

The results of our study really demonstrate how responses to advertising on the Tube showcase both the strengths of OOH in general and also the uniqueness of the environment. The biggest take-away is that consumers enjoy the advertising. Commuters are alert and receptive to communications, with 60% saying that ads provide a welcome distraction, and 2 in 5 spotting ads to read on their commute. […]

warc.com
Mon, Dec 19, 2016 at 7:22 PM

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The Drum: New platform Bidstack promises to be ‘the eBay of digital out of home’ advertising

Bidstack is aiming to change the way advertisers bid for unused digital out of home (DOOH) advertising space. The 18-month-old startup is currently in beta ahead of its planned 12 January launch and has a number of partnerships in place with the likes of Clear Channel, Primesight and Kong Outdoor. […]

thedrum.com
Mon, Dec 19, 2016 at 6:49 PM

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South Africa: Outdoor Measurement Council (OMC) launches new OOH research and audience measurement planning tool Quantum (Media Online)

The new OMC planning tool has the potential to reveal what is and what isn’t working, and there’s a strong possibility that it will turn OOH media planning on its head. […]

themediaonline.co.za
Mon, Dec 19, 2016 at 6:46 PM

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DOOH audience analytics provider AdMobilize grew business by 2500% in 2016, has over 100 clients in 50 countries

AdMobilize joined the Digital Place Based Advertising Association’s (DPAA) this fall. […]

digitalsignageadvertising.wordpress.com
Mon, Dec 19, 2016 at 6:44 PM

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“Demystifying Programmatic OOH” presentation at DSE 2017 conference March 29, 2017 (DSExpo)

To be presented by Wade Rifkin, Senior Vice President of Programmatic at Clear Channel Outdoor, this session will focus on the “how” behind what they’ve done, serving as a primer for the industry on how to bridge the gap between a traditionally linear and offline medium, and the way that advertisers and agencies are working today. […]

Mon, Dec 19, 2016 at 6:38 PM

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Digital Signage ROI Statistics (Infographic by Mvix)

What hard evidence is there to justify the implementation of digital signage? Increasing adoption rates and case studies tell us that digital signage is becoming popular, but this won't be enough to convince your boss to approve the investment. […]

mvixdigitalsignage.com
Mon, Dec 19, 2016 at 7:59 AM

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OUTFRONT Media expands transit DOOH networks with launch in Boston and expansion in Washington D.C. (DSConnection)

OUTFRONT’s ON Smart Media Liveboards will start to roll out in Boston in January 2017 as part of a significant deployment throughout the MBTA system. OUTFRONT Media will also manage printed displays across the MBTA’s bus and rail inventory. […]

digitalsignageconnection.com
Mon, Dec 19, 2016 at 7:46 AM

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As digital and traditional advertising worlds converge, OOH measurability is a must (DS Today)

In a digital world, how do we explain the ongoing popularity of OOH advertising? Quite simply, OOH ads deliver an experience that digital ads often cannot. They capture our attention and our memorable. […]

digitalsignagetoday.com
Sat, Dec 17, 2016 at 2:32 AM

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Jason Cotterrell, MD at OOH ad operator Exterion Media, reviews joint venture with TfL, Hello London (Campaign)

We moved in just two weeks ago and are based here with our partners from Transport for London (TfL). Together, we launched Hello London back in October, our unique partnership that offers agencies and brands the opportunity to advertise to one London audience across all London Underground and TfL Rail modes. […]

campaignlive.co.uk
Sat, Dec 17, 2016 at 2:21 AM

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16:9: Retail Strategist: We’re Moving Away From Gimmickry And Gadgetry

I love this quote in the Toronto Star, from the head of Retail Strategy for Accenture in Canada: “(We’re going to be) moving away from some of the gimmicky and gadgetry that we’ve seen until now, like digital screens you can interact with but they don’t really add to the experience,” said Kelly Askew. Yeah. Exactly. […]

sixteen-nine.net
Fri, Dec 16, 2016 at 2:16 PM

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The Drum: Gas Station TV CEO David Leider discusses how the company helps turn drivers into buyers

Leider, who founded the company in 2005, said that Gas Station TV plans to double its distribution next year to reach more than 11,000 gas stations across the US, a number that he said will result in about 150 million monthly viewers. […]

thedrum.com
Fri, Dec 16, 2016 at 2:14 PM

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Participants in OOH:2016 conference on the power of OOH (Video by The Ad Club of New York)

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vimeo.com
Fri, Dec 16, 2016 at 7:43 AM

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