Warc: How people interact with advertising on London Underground (case study)
The results of our study really demonstrate how responses to advertising on the Tube showcase both the strengths of OOH in general and also the uniqueness of the environment. The biggest take-away is that consumers enjoy the advertising. Commuters are alert and receptive to communications, with 60% saying that ads provide a welcome distraction, and 2 in 5 spotting ads to read on their commute. […]
Mon, Dec 19, 2016 at 7:22 PM