Experts Predict What’s in Store for Digital Out-of-Home in 2017 (ExchangeWire)
“For too long, interactive DOOH projects have been viewed as special, one-off, premium activations; as PR stunts, essentially, where scalability is delivered via a coordinated PR effort and social amplification, rather than OOH audiences on the ground. However, the medium and technology are evolving. DOOH can now deliver memorable, personal, and interactive experiences across multiple markets. […]
Tue, Dec 20, 2016 at 12:41 AM