Many companies in the digital signage space found a way to burn tens of millions of investor dollars racing toward oblivion. We were not one of those, never having taken an institutional round. In fact, the last time we did a small equity round was nearly 4 years ago. […]
A few digital signage companies I know have been taking a look at the rapidly rising number of U.S. states that are now allowing the open sale of recreational and/or medical marijuana, and thinking this was a still early stage business vertical they could tap into. […]
The Digital Signage Business Climate Index in Italy remains on a declining trend in autumn 2016. The index has seen a nominal decrease of 5,49 base points from 30,53 points to 25,04 base points. In total the Index is down by -19,7% year-on-year and -18,0% compared to the previous survey. […]
After a little setback in September, the outlook towards the near future continued it’s positive trend. Currently more then 85% of the surveyed companies are expecting a more favourable business situation for their products and services within the next six months. […]
At CES, Kinetic's global CEO discussed the future of connectivity — out of home and beyond. Kinetic Global CEO Mauricio Sabogal stressed that consumers’ increased reliance on personal screens doesn’t have to detract from out-of-home or “real world” advertising — rather, it can enhance it. […]
The research is in, and the results are pretty conclusive. Gen Z -- or 16- to-19-year-olds, for the purposes of Kantar Millward Brown's study -- are leading the world in their love of the cinema. What's more, in the UK, they respond better than the global average of similar-age consumers to cinema ads with an acceptance level of nearly six in ten, compared to just over half. […]
There are several spurts of development in the Outdoor Advertising (OOH) space causing much buzz and excitement. Better metrics, more VC money for tech startups in the sector, quality inventory, and automated buying platforms (aka programmatic) top the list. However, these should not serve as weaponry against our friends in the digital (web) media world. […]
A group of 13 billboards in the Indianapolis area is under new ownership, thanks to an antitrust settlement proposed by the U.S. Department of Justice to help keep the market competitive for advertisers. […]
INDIANAPOLIS —Two new digital billboards will be popping up in Indianapolis this year due to an agreement made in federal court this week. The city has reached an agreement with a local billboard company to allow their digital billboards. The company, Geft Outdoor LLC, said it lost money because of the city’s longstanding ban on digital billboards. […]
There are more than a dozen different types of touchscreen technologies on the market today. Don’t worry , it is not necessary for you to understand all the types. Just be aware that they exist. […]
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The DIGI Awards are presented by Digital Signage Magazine. About XhibitSignage. Mvix's content-rich software, named winner of the 2017 DIGI Award for Best Content Management Software (CMS). […]
The Foundation for Outdoor Advertising Research and Education (FOARE) continues a long-standing commitment to foster real research and education on issues critical to OOH. Real. Powerful. […]
Integrated Systems Europe is coming up at the start of next month in Amsterdam, and Mike Blackman is the guy who has built ISE up to be the largest pro AV show on the planet. It’s also the biggest digital signage show in terms of footprint and exhibitors, though signage is just one element of the event. […]
Worldwide out-of-home media -- which includes place-based video networks, other digital media and traditional out-of-home platforms -- showed strong growth in 2016. Out-of-home (OOH) revenues were up 6.2% to $49.23 billion in 2016, per a research report from PQ Media. This increase came with with a smaller 1.5% rise in worldwide consumer time spent with OOH platforms, totaling 66 minutes a week. […]
