Kinetic’s Mauricio Sabogal: OOH, In-Car Advertising Will Be 100 Percent Interactive (Geo Marketing)
At CES, Kinetic's global CEO discussed the future of connectivity — out of home and beyond. Kinetic Global CEO Mauricio Sabogal stressed that consumers’ increased reliance on personal screens doesn’t have to detract from out-of-home or “real world” advertising — rather, it can enhance it. […]
Wed, Jan 11, 2017 at 7:27 PM