MediaPost: Who’d Have Guessed? Cinema And Outdoor Advertising Are Gen Z’s Most Receptive Channels
The research is in, and the results are pretty conclusive. Gen Z -- or 16- to-19-year-olds, for the purposes of Kantar Millward Brown's study -- are leading the world in their love of the cinema. What's more, in the UK, they respond better than the global average of similar-age consumers to cinema ads with an acceptance level of nearly six in ten, compared to just over half. […]
Wed, Jan 11, 2017 at 7:25 PM