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Digital Signage Resources from Mvix

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mvixdigitalsignage.com
Tue, Jan 24, 2017 at 5:59 PM

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Digital Signage Expo offers new attendee bootcamp (DSConnection)

A trade show can also be pretty overwhelming for a newbie. New for 2017, DSE is offering a New Attendee Bootcamp to help first-time attendees get acquainted with the show before the doors open. Taking place Tuesday, March 28 from 2 p.m. […]

digitalsignageconnection.com
Tue, Jan 24, 2017 at 4:47 PM

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Grid-Tied Solar Power Billboards (Billboard Insider)

A grid-tied billboard is one that is connected to the power grid, but also has a solar array, usually placed on top the board to avoid theft, vandalism or shading issues. The billboard basically becomes a solar generator, feeding electricity into the grid during the day, thereby offsetting the power used at night. […]

billboardinsider.com
Tue, Jan 24, 2017 at 4:39 PM

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Why OOH ad giant JCDecaux loves changing weather (Billboard Insider)

JCDecaux Dynamic recently integrated a standard weather data feed into their SmartContent CMS (content management system), and set up some rules. 4 different GORE-TEX videos were uploaded depicting different weather conditions. The campaign was set up so that each panel automatically played the appropriate video that reflected the weather outside. […]

billboardinsider.com
Tue, Jan 24, 2017 at 4:34 PM

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Dave King aims to make Exterion “the market leader” in the OOH advertising sector (Campaign)

King likes the fact that Exterion is "a challenger brand" that is aiming for "market leadership". JCDecaux has upwards of 35% share, Exterion holds just shy of 25% and Clear Channel nearly 20%, observers say. He won’t predict how long it might take to be number one in a sector ripe for consolidation. […]

campaignlive.com
Tue, Jan 24, 2017 at 12:32 AM

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Nancy Fletcher on the benefits of modern out of home advertising (Billboard Insider)

Deloitte report says: “Outdoor advertising provides additional civic benefits in the form of an improved urban environment . . . […]

billboardinsider.com
Tue, Jan 24, 2017 at 12:31 AM

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Largest LED Video Screen in Europe Installed Above Entrance to London Stadium at Queen Elizabeth Olympic Park (DSConnection)

A new 1,128-square-meter, curved LED video display above the entrance to their facility located in London, UK is the largest LED video display in Europe. The new signage is slightly tilted toward the ground to welcome people to events held at the stadium as well as provide ample opportunities to promote upcoming events and acknowledge stadium sponsors. […]

digitalsignageconnection.com
Tue, Jan 24, 2017 at 12:28 AM

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5 Digital Signage Technology ‘Must Haves’ for 2017 (DSConnection)

“Will the system you’re installing be of the right quality and include the latest technologies to deliver you a long-term, consistent service across your networks? […]

digitalsignageconnection.com
Tue, Jan 24, 2017 at 12:25 AM

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Digital Signage Expo 2017 to Present “Practical Lessons Learned From a Digital Signage Network Overhaul” (DSConnection)

A session that will demonstrate how Jacksonville International Airport implemented a digital signage solution that unified displays for baggage, flight and gate information as well as screens for common-use ticket counters, advertising and wayfinding. […]

digitalsignageconnection.com
Tue, Jan 24, 2017 at 12:22 AM

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Why Clear Channel is placing a ‘big bet’ on programmatic DOOH tech (ManMGlobal)

Clear Channel has become the first major international OOH player to make the leap into automated trading, announcing yesterday (18 January) the roll out of an automated guaranteed solution in Europe. Clear Channel International chairman and chief executive William Eccleshare says the company is committing to a “seven figure” investment in the new trading systems. […]

mandmglobal.com
Mon, Jan 23, 2017 at 12:41 AM

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16:9: Stephanie Gutnik explains programmatic DOOH ad buying, SSPs and DSPs

Guest Post: Stephanie Gutnik, BroadSign If you spend anytime thinking about advertising in digital signage these days, you have likely come across the term programmatic. Stephanie Gutnik You might also be unsure of what that P Word means, as the term has been co-opted and used in many ways. To further the confusion, throw in all of its accompanying acronyms, like SSPs and DSPs. […]

sixteen-nine.net
Sun, Jan 22, 2017 at 2:20 AM

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Why the future of OOH advertising is bright (Billboard Insider)

We’ve used “ballpark figures” for OOH numbers for decades, yet our boards always seemed to work. It wasn’t perfect, but how can you beat a $2-$4 CPM. That was 2001. […]

billboardinsider.com
Sun, Jan 22, 2017 at 2:19 AM

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Richard Ventura: Digital signage increase customer dwell time, spend for fast casuals (DSToday)

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it provides. But there is another important reason to deploy digital signage for your brand: It increases dwell times and encourages increased spending while in the restaurant. Applications for fast casual. […]

digitalsignagetoday.com
Sat, Jan 21, 2017 at 2:58 AM

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Digital Signage Strategies to Get Your Customers to Keep Their Heads Up (Mvix)

For the time smartphone-obsessed users spend in your store, hospital, or restaurant, you have the opportunity to capture their attention, provide a respite from a hectic life, and enhance their experience. […]

mvixdigitalsignage.com
Fri, Jan 20, 2017 at 5:28 PM

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Winning strategies for out of home ad sales calls (Billboard Insider)

Andrea Messimer Henley has 20 years experience in out of home advertising sales. Today Andrea reviews winning strategies for the three types of out of home sales calls. First appointment. […]

billboardinsider.com
Fri, Jan 20, 2017 at 5:27 PM

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