Here's why: 2016 saw a significant shift in attitudes towards digital signage, highlighting that the industry has really matured. Less time is now being spent on convincing the marketplace that they need digital. Instead, buyers are opting to go digital 'organically', requiring very little persuasion. […]
If you spend anytime working with WordPress and the roughly bazillion commercial themes available to buy and use, you’ve almost certainly come across a plugin in called Revolution Slider. […]
Posterscope has today (15 March) debuted its Dynamic Scheduling service, which offers clients – including early adopters Charlotte Tilbury and Santander – access to programmatic ad serving across all digital out-of-home campaigns. Powered by Liveposter, the platform is ‘programmatic’ in the sense that different creative from the same campaign is served based on time, place and audience. […]
Chambers looked into several alternatives, ultimately cobbling together several Google technologies: the Chrome operating system, Chromebits (essentially "computers on a stick") to add processing power and connectivity to off-the-shelf display hardware, DoubleClick ad-serving software, and other Google Cloud Platform services (such as machine learning and BigQuery analytics) to get the most of the information collected. […]
Considered one of the oldest and most established location-based mediums, out-of-home (OOH) advertising can exist without “traditional” content. Its environment instead fills a larger role and could itself be considered a part of the content. […]
W […]
The three-day national convention is comprised of many distinct programming elements. This year's theme is Look Out! […]
This week, Tu at Sainsbury’s takes its fashion inspiration to the streets in a nationwide dynamic digital out of home (DOOH) campaign which matches latest styles to real-time weather conditions. […]
By Kym Frank, President at Geopath. The OOH industry made a major investment in data and development this year to harness the power of geolocation data. In conjunction with Streetlytics, a joint partnership between AirSage and Citilabs, Geopath is rolling out a new methodology called MORE. […]
A handful of executives are expressing more excitement about the industry than ever. The source of their enthusiasm is in a variety of emerging trends, namely triggered content, mobile and data. The latter – “big data” as it’s known across many industries – presents the biggest opportunity. […]
The Digital Signage Business Climate Index in Poland has registered a strong decline from an overall very stable positive level over the full year 2016. The index has decrease by 30,01 base points from 45,00 points to 14,99 base points. In total the Index is up down by -72,3% year-on-year and by -66,7% compared to the previous survey. […]
After a strong increase in the winter, the index has seen a decrease of 20,06 base points from 43,35 points to 23,28 base points. In total the Index is down by -35% year-on-year and up by 46% compared to the previous survey. […]
The OOH Measurement Council has demonstrated that the biggest players in the market are willing to share information about inventory that enables an easier buy for clients. The OMC’s biggest gift to the industry is the establishment of an OOH audience currency. The current research is limited to static roadside for now, but DOOH is coming in the future. […]
By Ken Klein, Executive Vice President, Outdoor Advertising Association of America. SPRINGFIELD, OR — When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights. […]
Times OOH operates one of India's largest network of digital screens at the Chhatrapati Shivaji International Airport, Terminal 2, in Mumbai. This includes 350 HD screens & 4 video walls. […]
