The campaign appears at more than 2,000 high-traffic locations, including subway/rail platforms, buses and other commuter viewpoints, including a large billboard over the Lincoln Tunnel's westward entrance. […]
The new name reflects the 8-year-old company’s evolution from its origins as a hyperlocal ad mobile ad network to a programmatic location marketplace. Now, with the rechristening, the company seeks to broaden its vision amid an international expansion and last February’s acquisition of its first consumer-facing tech property, the meteorological info service Weatherbug. […]
The out of home (“OOH”) media industry continues to offer smarter digital advertising options that are now further amplified by location-based tech. Through advancements in hardware, software and buying technologies, the OOH sector is in the midst of its most transformative period on record. The digitization of OOH is accelerating. […]
“There are three 'D's driving the out-of-home industry at the moment, digital, data and dynamic creative,” JCDecaux CEO Steve O'Connor recently told AdNews. It sums up the forces at play from advancements and investments in technology and digital screens to the backend systems that inform what appears on them and how campaigns are planned. […]
When linked with CRM data, social media, or other analytic triggers (such as weather conditions or traffic patterns), out of home marketing is also primed to become a critical direct response tool to encourage on-demand booking. Virtual payment options such as Apple Pay, PayPal, and payment via Twitter can all enable instant bookings as customers interact with your brand on the go. […]
The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally hitting people as I doodled a squiggle masterpiece with Google Tilt Brush. In short, I could not untether from the real world — as the technology promised. […]
In adding to permitting more billboards, the proposal would allow as many as three current billboards to be converted to digital signs and the construction of 17 new digital signs. The 89 existing billboards include 15 so-called “tall wall” signs on the side of buildings. The proposal would not allow additional tall wall signs. […]
These digital assets include highly desirable locations along Toronto's Gardiner Expressway, on the main commuting routes in Montreal, and in Vancouver adjacent to key commuting bridges between the island and the coveted New Westminster community. This combination doubles the number of digital daily impressions and greatly enhances OUTFRONT Media's footprint in the top 5 markets. […]
Aaron Guyton with Fairway Outdoor Advertising in Raleigh told the committee the industry has been slowly choked by local governments that have pushed out billboards and refused to pay fair compensation. While supporting the bill, Guyton said the industry should be allowed to succeed or fail based on market forces, instead of by government decisions. […]
ISE’s Mike Blackman gives an early insight into what we can expect from the Digital Signage Summit to be held in Munich in July. […]
The bill would allow companies to remove "old wooden, raggedy signs" and replace them with more modern billboards, he said, but they could go up only in areas zoned for commercial or industrial use. Also, the total square footage of all new billboards would be the same as the one that were replaced. […]
Digital signage players clearly need onboard storage to host a buffer of content – even the best streaming service isn’t reliable or fast enough to keep a player continuously supplied. Some players have built-in flash memory, others have replaceable SD cards. What are the merits of the two approaches? […]
LG is formally launching a transparent LED film that’s meant to stick on things like windows and dividers and offer low-rez graphics. The tech is being launched for the North American market this week at InfoComm in Orlando, but was shown several months ago at ISE in Amsterdam. […]
Many of the largest digital networks are at a crossroads decision point about which architecture to invest in to best capture the growing ad dollars being funnelled to DOOH. The "smart player vs smart server" debate, which has raged on for nearly a decade, seems to have been resolved, finally. […]
Market Indicators, Ad Effectiveness Comparison, Major Media CPM Comparison, OOH Company Valuations, Dashboard Displays—Radio’s New Ad Frontier. […]
