Raw Feed & Search

How to measure attribution in DOOH advertising (Broadsign)

Aliya Sharif interviewed Ryan Pogy, Director of Data Partnerships at Broadsign. There are several strategies that advertisers can employ to measure the effectiveness of their DOOH campaigns, depending on their goals. But I’ll touch on the three most popular: Brand Lift Studies: This study measures the impact of your campaign on brand metrics like brand image, preference and consideration. […]

broadsign.com · Promoted content
Thu, Oct 31 at 12:14 AM

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One More Day In Taiwan (16:9)

This is what it looked like at about 8 last night under the canopy of the hotel I am at in Taipei this week ... […]

sixteen-nine.net
Thu, Oct 31 at 12:11 AM

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Fraudsters hijack Docusign to scam billboard operators (Billboard Insider)

Lots of out of home companies are using Docusign to electronically sign ad contracts and billboard leases. The fraudsters have figured this out. Look at this screenshot of a fraudulent email Billboard Insider received yesterday. […]

billboardinsider.com
Thu, Oct 31 at 12:11 AM

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Clear Channel Outdoor’s study says brands should use CCO’s OOH advertising capabilities this holiday season (OAAA)

Nolan Panno, Manager, Research & Insights, Clear Channel Outdoor. These insights demonstrate the power of OOH advertising and how that power can be fully maximized by combining proximity and audience-based targeting to capture consumers from near and far. This dual approach also maximizes the reach and impact of campaigns by ensuring strategic ad placement and demographic targeting. […]

oaaa.org · Promoted content
Thu, Oct 31 at 12:10 AM

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The differences between Australian and US retail media networks (BandT)

Op-ed by Nick Hinsley, chief revenue officer, Zitcha While e-commerce has traditionally been the primary focus for many US retailers over the past decade, it’s starting to plateau and there are rapidly accelerating plans to maximise value across their retail media channels, in particular their physical stores – enter in-store retail media. […]

bandt.com.au
Wed, Oct 30 at 11:11 PM

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Lots Of Sophisticated Display Tech In Taiwan, But Also Some Goofy Content Calls (16:9)

Electronics and displays are a huge part of Taiwan’s economy, so as you might expect, screens are everywhere – maybe not as much as ... […]

sixteen-nine.net
Wed, Oct 30 at 9:07 PM

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How H&M is using digital signage to turn its stores into social spaces (Invidis)

by Florian Rotberg. In the flagship store in Stockholm, H&M presented the first sustainability concepts that feature lots of digital signage displays. Now H&M is back in the legendary shopping street in the heart of Stockholm and is reopened its doors for a new, upscale shopping experience. […]

invidis.com
Wed, Oct 30 at 7:27 PM

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Australia’s most popular OOH locations (AdNews)

By Jason Pollock. Out-of-home (OOH) has throughout 2024, like in years past, emerged as one of the most resilient sectors of the Australian advertising industry. […]

adnews.com.au
Wed, Oct 30 at 4:16 PM

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OOH ad sales: How to handle the “Call me Back in 2025” stall (Billboard Insider)

Charlie Callari. One of the toughest responses a billboard salesperson can receive around this time of year is the classic “Call me back in 2025.” It can feel like an automatic rejection or an attempt to push you aside for the future, but it doesn’t have to be. […]

billboardinsider.com
Wed, Oct 30 at 12:14 AM

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DPAA’s November Retail Media Month

Global Webinars, London Town Hall, Articles and Digital Resources Highlight Power of Retail Media and In-Store Retail Networks in Digital Out of Home (DOOH) Advertising  Ecosystem Events and resources for the month include:   November 6, 8amPT/11amET/4pmGMT – A Dell Case study, presented by Displayce, on how programmatic DOOH can support brand marketing within retail media environments. […]

dpaaglobal.com · Promoted content
Wed, Oct 30 at 12:11 AM

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Super Typhoon Leon Making A Halloween Visit To Taiwan (16:9)

Today was supposed to be another big day in Taiwan visiting display manufacturers and talking about future technologies for a big report I am ... […]

sixteen-nine.net
Wed, Oct 30 at 12:10 AM

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Charlotte’s NASCAR Track Upgrades To 200 Foot Wide LED Board (16:9)

Charlotte Motor Speedway in North Carolina has lit up one of the larger LED displays on the planet – a 200 foot wide by ... […]

sixteen-nine.net
Wed, Oct 30 at 12:10 AM

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New ChromeOS hardware for digital signage to be launched (Invidis)

by Florian Rotberg. Google’s commitment to ChromeOS in the digital signage market needs no further proof by this point. Among integrators, CMS developers, and end customers, word has gotten around that ChromeOS is indeed a viable alternative to Microsoft Windows, Linux-based SoC operating systems from Samsung, LG, and others, as well as Brightsign. […]

invidis.com
Tue, Oct 29 at 5:51 PM

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This digital billboard took eight days from the initial call to installation (Billboard Insider)

When a last-minute lease opportunity arose, Gordon Outdoor’s team turned to Media Resources for help. Jeff Gordon, Owner of Gordon Outdoor, reached out to Jeff Rushton, President and CEO of Media Resources, to assess the feasibility of creating a custom digital display measuring 24 feet high by 36 feet wide. […]

billboardinsider.com
Tue, Oct 29 at 5:46 PM

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What OOH ad buyers wish OOH sales reps knew – Part 1 (Billboard Insider)

Kevin Gephart. To sell more OOH faster we must know what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt Borders, VP of Media, at ODN to uncover the things they want OOH sales reps to know. […]

billboardinsider.com
Tue, Oct 29 at 5:40 PM

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