Fintech ad spending surges 45% as brands target mainstream audiences via OOH advertising (EMARKETER)

by Jeremy Goldman and Lauren Ashcraft. The news: Fintech ad spending has surged 45% YoY since 2021, as major platforms like Mercury, Brex, and Klarna shift from startup-focused messaging to mainstream market campaigns. Out-of-home (OOH) advertising budgets demonstrate significant momentum: Brex has reported a 30% annual increase in OOH spending. […]