Tuesday, November 5, 2024

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Monday, November 4 Mon, Nov 4

Australian ad spend was down just 0.2% for the first nine months of the year; outdoor advertising was up 15.8% in September – SMI report (AdNews)

By Chris Pash. The big winner is outdoor media with 15.8% growth in September to take its total market share to a record 16%. Nicola Barnes, head of investment - iProspect, said “We are definitely observing a shift towards outdoor advertising among our clients, with more brands adopting innovative formats and prime locations. […]

adnews.com.au
Mon, Nov 4 at 4:51 PM

LG’ Display’s colour perception measurement method adopted as industry standard (AVInteractive)

LG Display’s ‘colour perception difference measurement method’ has been adopted as the international standard technical specification by the International Electrotechnical Commission (IEC). Differences in colour perception refer to the phenomenon where the same colour displayed on a screen is perceived differently by viewers, leading to colour distortion. […]

avinteractive.com
Mon, Nov 4 at 4:44 PM

AV industry leader calls for aid after devastating flooding in Spain (AVInteractive)

By Guy Campos. Juan Jose Vila, CSO of Equipson and Fantek, in Valencia, Spain, is appealing for aid after floods took many lives and left thousands homeless, and trapped without food, water and medicine. A leading supporter of Spanish and international AV trade associations is calling for aid, after his home city was struck by some of the most devastating floods the region has ever seen. […]

avinteractive.com
Mon, Nov 4 at 4:39 PM

Sunday, November 3 Sun, Nov 3

Saturday, November 2 Sat, Nov 2

Tokyo to sell outdoor ads to cover costs of its projection mapping shows (Asahi Shimbun)

By KAHO MATSUDA/ Staff Writer. The Tokyo metropolitan government building will soon display ads on the facade of its 243-meter-tall building in Shinjuku Ward to offset the expenses from a dazzling projection mapping project designed to attract tourists. It set aside 950 million yen ($6.2 million) in the current fiscal year budget for the projection mapping that kicked off nightly in February. […]

asahi.com
Sat, Nov 2 at 3:36 PM

Adams Outdoor Advertising acquires 28 static and digital billboards from Kegerreis Outdoor Advertising Charlotte

CHARLOTTE, N.C.--Adams Outdoor Advertising ("Adams") has acquired all 28 billboard assets in the Charlotte market from Kegerreis Outdoor Advertising LLC ("Kegerreis"), effective October 31, 2024. The terms of the transaction remain undisclosed. This acquisition enhances Adams’ out-of-home advertising coverage in one of the fastest-growing markets in the United States. […]

Adams Outdoor
Sat, Nov 2 at 3:35 PM

Friday, November 1 Fri, Nov 1

Sold out: Out-of-Home Day by Advertising Club of Toronto – November 04, 2024

This year’s event takes place at The Carlu (444 Yonge St, #7, Toronto, ON, M5B2H4) on November 4th 2024, from 10:30AM to 5:00PM. Join us as we celebrate those who work behind the scenes to bring great campaigns to life. Planners and Marketers understand that great OOH is the merger of great creative and strategic placement, OOH Day celebrates them. […]

adclub.ca · Promoted content
Fri, Nov 1 at 4:20 PM

Huntington Billboards acquires 176 interstate signs from Moreland Signs (Billboard Insider)

This acquisition significantly increases Huntington’s billboard density across its current markets (while also adding some great new markets) enhancing the company’s ability to serve its advertising clients with greater reach and impact. The newly acquired assets add to Huntington Billboards’ extensive portfolio, which now includes over 4,000 billboard displays across 14 states. […]

billboardinsider.com
Fri, Nov 1 at 4:14 PM

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