How smaller retail media networks are trying to step out from the shadow of Amazon and Walmart (DIGIDAY)

By Kimeko McCoy. Despite there being a sea of more than 250 retail media networks, the reality is that it works out to be Amazon, Walmart and everybody else. Everybody else — in other words, the smaller players like Best Buy Ads and DoorDash — has spent Q1 of this year working to step out of Amazon and Walmart’s shadows and take in more ad spend. […]