How Nordstrom uses in-store displays and social content to build its retail media business (Modern Retail)

By Melissa Daniels. Nordstrom is aiming to go beyond online transactions by adding more in-store partnerships through its Nordstrom Media Network, looking to help brands tap in-store customers while pumping them up on social. “The fundamental thing to know about retail media is that the focus is to drive performance for our brand partners. […]