Editorial

TAB Board Votes for Major Upgrade to OOH Measurement System

NEW YORK – The Traffic Audit Bureau for Media Measurement's Board of Directors gave unanimous approval to begin the testing phase for a major upgrade to the industry’s audience measurement system. The Traffic Audit Bureau, or TAB, is the Out of Home advertising industry body that develops the ratings currency used across the United States and Puerto Rico. […]

Editorial
Fri, Dec 4, 2015 at 4:08 PM

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BroadSign: A rare peek inside the world’s No. 1 digital signage software company

Earlier this fall I was invited to visit BroadSign at their new offices in downtown Montreal. It was the fourth move since the company was incorporated in 2004 under this brand name. Every move marked a milestone in BroadSign’s ascension to the top of the list of digital signage software makers. […]

Editorial
Fri, Dec 4, 2015 at 1:13 AM

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Videos of presentations from the 2015 DPAA Video Everywhere Summit in NY

The Video Everywhere Summit by the Digital Place Based Association took place on November 03, 2015 at the Crowne Plaza Times Square hotel. […]

Editorial
Sun, Nov 22, 2015 at 8:06 PM

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Coffee and Controversy: A Digital Signage Breakfast Debate by DSF, November 03, 2015

As part of the NYC Digital Signage Week, the Digital Signage Federation (DSF) hosted Coffee & Controversy: A Breakfast Debate at Guy's American Kitchen and Bar on November 3. Ken Goldberg, DSF Chairman, moderated this entertaining discourse between four panelists. Each participant had to answer the same questions on topics ranging from technology to content and operations. […]

Editorial
Mon, Nov 9, 2015 at 2:55 AM

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Press coverage of the DPAA Video Everywhere Summit, November 03, 2015, NY, NY

Charlene Weisler of Media Village recapped the DPAA Summit in her article The Mediapalooza is the Message Says the DPAA. She writes: Currently “forty-one percent of OOH is digital,” according to DPAA Chairman François de Gaspé Beaubien -- and this is poised to increase over the next few years. […]

Editorial
Wed, Nov 4, 2015 at 5:12 PM

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Bulzi delivers hyper targeting to DOOH advertisers by using mobile phone location data

Against the backdrop of the problems experienced by today’s advertising industry, digital-of-home (DOOH) advertising is emerging as the ‘super medium’ of the future, delivering real audiences and real return on the ad dollar. […]

Editorial
Thu, Oct 8, 2015 at 5:45 PM

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Digital Place-Based Ad Revenue Growth Outpaces Other Major Media Sectors For First Half Of 2015

NEW YORK -- The Digital Place Based Advertising Association (DPAA) announced today the sector's revenue growth rate for the first half of 2015 outpaced that of all other major media. […]

Editorial
Mon, Oct 5, 2015 at 8:06 PM

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Clear Channel Outdoor Americas enhances its digital out-of-home assets with Vistar Media’s location-based audience analytics

Starting October 12th, media agencies will be able to book Clear Channel's DOOH inventory through Vistar audience buying platform, including roadside digital billboards, airport media and transit shelters throughout the U.S. […]

Editorial
Fri, Oct 2, 2015 at 3:50 PM

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The State of Out of Home Advertising, 2015

As a market observer, I have witnessed an explosion of market data testifying to the growth of out of home (OOH) advertising in the past couple of years. To make sense out of all this new information, I have tried to summarize it and put it in perspective in this article. […]

Editorial
Wed, Aug 26, 2015 at 11:02 AM

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Media planners say digital place-based media is fueled by decline of TV, rise of mobile and programmatic

DPAA's survey reveals that 59% of planners expect television's share of media dollars to decline, other screens' shares to rise. […]

Editorial
Thu, Aug 20, 2015 at 5:14 PM

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Neil Morris: How Grand Visual Is Changing DOOH Advertising

Exclusive interview with Neil Morris, Founder and Managing Director of Grand Visual, for Digital Signage Pulse. By Nurlan Urazbaev. NU: Grand Visual, now a leading global creative shop specializing in digital out-of-home advertising, is celebrating its 10th anniversary this year. […]

Editorial
Mon, Jun 29, 2015 at 7:14 PM

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FEPE partners with international consortium to deliver audience measurement for digital out-of-home advertising

FEPE, the worldwide association of outdoor advertising companies, has joined forces with APG|SGA, Clear Channel Outdoor, Exterion Media and JCDecaux to develop the first standardised industry approach to measuring digital out-of-home (OOH) audiences. […]

Editorial
Wed, May 20, 2015 at 12:28 AM

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CEO of AdMobilize sheds light on the world’s first ‘plug and measure’ audience analytics tool for DOOH advertising

Exclusive interview for Digital Signage Pulse. By Nurlan Urazbaev. I spoke with Rodolfo Saccoman, CEO of AdMobilize, the company that recently launched a platform designed to raise the accountability of out-of-home campaigns to the level of online ‘pay-per-click’ advertising. […]

Editorial
Fri, May 8, 2015 at 1:56 AM

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Mike Baker on the Key Dynamics of the UK OOH Market

The UK is the most innovative market in terms of creativity, technology, research and application of digital out-of-home advertising. That’s why we at Pikasso were very enthusiastic to host a conference with Mike Baker, a recognized expert in the Out-Of-Home field, with more than 25 years of experience in the sector. Mr. […]

Editorial
Wed, Apr 29, 2015 at 1:23 AM

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Mark Boidman: Why We Invest Time in the Digital Out-of-Home Industry

Exclusive interview for Digital Signage Pulse. Ahead of the OAAA-TAB National Convention + Expo in San Diego, which will take place on May 11-13, I spoke with one of the featured speakers, Mark Boidman, about the state of the DOOH industry. Mark Boidman is a Managing Director at independent investment banking firm Peter J. […]

Editorial
Tue, Apr 28, 2015 at 2:27 PM

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