This enhancement includes a new self-service integration with Vistar Media for video and display DOOH formats and an expanded partnership with Place Exchange for DOOH video support. […]
Insider’s take: Insider expects to see Lamar increase the dividend back to $1.00 per share in the first or second quarter of next year. Lamar’s roadside plant has recovered fastest from Covid. Lamar CEO Sean Reilly said on the third quarter 2020 earnings calls that the company will resume growth capital expenditures in 2021. […]
Now, advertisers using Vistar’s programmatic DOOH buying platform have exclusive access to Accretive Audiences™ targeting tools to activate against ranging from locational data points, psychographics, shopping behaviors, and a host of others. In addition, Accretive Media’s data team can custom build audiences for brands in need of reaching specific, granular segments to hit their goals. […]
The big pro AV distributor Almo Professional A/V has announced a partnership that sees it starting to market and work with the Swiss software and hardware firm SpinetiX. SpinetiX’s solution has been in the U.S. market for years and the company had a tight relationship with the solutions provider/integrator Convergent, out of Atlanta. […]
One of the larger media companies on the planet – Publicis Groupe – has started making marketplace noise about what it calls its digital in-venue platform, which is another way of saying its digital signage platform. […]
Guest Speakers Include Jessica Williams of Visa, Louisa Wong of Wavemaker, Joe Mandese of MediaPost, and Geetha Ranganathan of Bloomberg Intelligence NEW YORK, December 1, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, will host its final DPAA Town Hall Member Meeting for 2020 on Tuesday, December 15 from 11am – 12:30pm ET. […]
The recently blended entity Sharp NEC Display Solutions has released a new series of digital signage displays that support external, slot-loaded computing modules. The new ME Series accept versions of Intel’s Smart Display Module Small or Large reference designs for mini-PCs that slide into a PCIe slot, and also the Raspberry Pi Compute Module 4. […]
Are you confident that your business is completely protected against COVID-19? With the influx of Christmas shoppers and family gatherings, being 100% COVID-secure is going to be more important than ever over the coming months to keep cases low during and beyond the festive period. […]
Out-of-home advertising will decline 45% in 2020; “Much of that loss should be regained next year”. It’s a medium that is increasingly being bought programmatically and should benefit from that, as well as a lack of hurdles around consumer identity. Cinemas saw an estimated decline of 80% for 2020; there will be a “strong rebound of 160% in 2021” bringing it 23% lower than pre-pandemic. […]
If you invest in OUTFRONT or Clear Channel or if you own a transit or airport advertising company you should monitor how long it will be until vaccines end the Covid epidemic. US airport travel was down 60% for the week ended November 29, 2020 versus the prior year. last year. […]
Programmatic DOOH platform Vistar has joined forces with French demand-side DOOH platform DISPLAYCE to enable automated guaranteed transactions via “Open direct” and real-time transactions via “Open RTB” on its Private Market Place (PMP). “ In recent years, display networks around the world have matured the idea of making their inventory available on Open Exchange through an SSP. […]
"Audiences in Motion" tool can be integrated via APIs in all relevant DSPs. For the “Audiences in Motion” segment, Adsquare combines mobile audience data with SDK-derived background movement data and connects the corresponding audience segments to country specific geometries and OOH locations. […]
Mood Media’s interesting year continues, with news today that the retail experience company has been acquired by a private equity company. The company, whose range of in-store media services includes digital signage and experiential media, went into Chapter 11 this summer and then bounced right out of it in I guess was some sort of financial voodoo I won’t even try to understand. […]
D=SIGN was born from two key industry associations — AVIXA and the Digital Signage Federation — who bring us a brand new, fresh event focused solely on digital signage. After all, digital signage is one of the fastest-growing AV solutions. […]
This is an issue I’ve seen far too often, and this kind of art is what gives outdoor a bad rep for visual clutter. It looks like everything but the kitchen sink was thrown into this to catch the eye. Reminds me of the late 80’s. […]
