Marketing’s Gemma Charles and Charlotte McEleny alongside Campaign’s James Swift reflect on what they learned from the sessions they attended on the first day of Advertising Week. […]
The phenomenal growth of online video is fundamentally changing the viewing habits of the younger generation, according to Mark Howe, managing director of agency sales at North and Central Europe, Google. All media owners, he said, are now in the digital space, singling out the likes of Ocean and Outdoor Plus and some of the newspaper groups, "who have got their act together" in the digital space. […]
The Drum picks out the best quotes heard on Ad Week Europe Day One so that you don’t miss out on any insights. […]
As a professional in the digital signage business, I've developed a habit of checking out digital signage deployment wherever I go. Airports, QSRs, retail stores, malls and electronics shops have more digital signage displays than ever before. Besides giving an appearance of a growing business, the presentation digital signage makes is always the key I pay attention to. […]
Yorkdale is by most measures the top shopping mall in Canada. There are larger footprint ones, and ones that get more people through the doors. But the mall along Toronto’s teeming 401 highway is where most or all of the big retail brands put in a splashy flagship store. […]
A couple of years ago, the industry was abuzz over the idea of putting little black and white squares on products, packaging, and signage. Many thought that QR codes would revolutionize the industry, becoming the link between the physical and online worlds -- and a dream come true for shoppers. And while QR codes did gain popularity amongst marketers, they were never truly embraced by consumers. […]
A Lufthansa marketing executive was forced to cancel a planned presentation at the 4A’s Transformation Conference Tuesday afternoon after word surfaced earlier in the day that a plane operated by the carrier’s budget subsidiary Germanwings crashed in the French Alps tragically killing all aboard, according to reports. […]
Less than a third of marketers are aware that out of home (OOH) advertising offers contactless technology, motion detection, and QR and NFC integration, according to research which suggests the sector must do more to educate marketers on emerging technology. […]
Advertising Week Europe: The digital development director of Liveposter, Adam Cherry, has told Event that experiential marketers should be looking to use digital out-of-home (DOOH) technology to broaden the reach of content created at activations. Cherry was speaking today (23 March) on a panel entitled ‘What data can DOOH for us today’ at Advertising Week Europe. […]
The largest screen in Piccadilly Circus is to host questions about digital advertising, run by The Drum in conjunction with Clear Channel. As part of Advertising Week Europe this week, The Drum will be asking a question every day and looking for respondents to tweet their answers in reaction. […]
By MICHAELA PIPER. Luxury car brand, Audi, has teamed up with MediaCom and APN Outdoor on a campaign for the new TT model. Outdoor is the predominant medium being used for the campaign, which is aimed at driving mass awareness to the TT launch, while creating an emotional connection with consumers. […]
Advertising Week Europe: Mobile is the biggest game-changer in digital advertising but marketers have yet to fully understand its significance, senior ad figures at Facebook and Google have said. […]
Advertising Week Europe: The creative and communications process of a campaign needs to be informed by the audience, according to Mark Creighton, the chief executive at Mindshare UK. […]
Compares Sorrell to a Scorpion and Says, 'I Cannot Teach Him to be Elegant'. Maurice Lévy spoke about his rivalry with WPP CEO Martin Sorrell, and gave hints about succession planning at Publicis Groupe on the first day of Advertising Week Europe in London today. The group's chairman-CEO said he will be succeeded by a team, not a single person. […]
Experiential Marketing Specialist to Help Transform OOH. NEW YORK, /PRNewswire/ -- Kinetic, the world's largest and most innovative out-of-home marketing specialist, has appointed Charlotte Birley as Head of Kinetic Active in Asia. Kinetic Active is the newly launched full-service creative and production division of tenthavenue's Kinetic Worldwide. […]
