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DPAA member profile: DOOH ad tech platform Displayce

…leading specialised programmatic Digital Out-of-Ho… · …re numerous. First, programmatic DOOH offers unpar… · …ic areas. Finally, programmatic brings a huge amo… · … is your vision for programmatic advertising, and … · …yce, our vision for programmatic advertising focus… · …We sat down with Gordon Bonifacio, Head of Sales U… […]

Editorial · Promoted content
Fri, Jun 7 at 1:17 PM

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Innovator Insights: How Video IRL Transforms Real-World Engagement with Adomni’s Eileen Crossin

…tal out-of-home, or programmatic digital out-of-ho… · …t the automation of programmatic out-of-home. It n… · …Innovator Insights: How Video IRL Transforms Real-… […]

adomni.com
Thu, Jun 6 at 11:08 AM

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OUTFRONT’s Andy Sriubas explains ‘Why the MRC standards are a great thing for out-of-home’ (Billboard insider)

… agencies and their programmatic partners. These b… · …OOH advertising comprises only 4% of US purchased … […]

billboardinsider.com
Sun, Jun 2 at 2:35 PM

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Should there be an independent evaluation of the different automated OOH buying platforms? (Billboard Insider)

…r both IO-based and programmatic OOH and that othe… · …Jason Kunkel-de Cesero, VP – Demand & Analyt… […]

billboardinsider.com
Tue, May 28 at 2:45 PM

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68% of automated OOH sales via platforms take over 90 days to pay (Billboard Insider)

…d over $340k in net programmatic revenue in 2023 b… · …Billboard Insider polled readers on their experien… […]

billboardinsider.com
Thu, May 23 at 2:55 PM

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Why marketers should look beyond retail media ROAS claims (AdExchanger)

By Anthony Vargas, Senior Editor. Performance isn’t everything. Even within retail media networks (RMNs), not all inventory is suited to direct sales, said Mara Greenwald, SVP of commerce media at Night Market, Horizon Media’s commerce agency. […]

adexchanger.com
Wed, May 22 at 1:58 PM

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Intersection partners with Lyft to manage Yellow Cab taxi top digital signage (MarketScreener)

…o be made available programmatically soon. "Lyf… · …Intersection, an out-of-home media and tech firm, … […]

marketscreener.com
Wed, May 22 at 12:10 AM

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75Media Turns Four!

…rk available to buy programmatically, a move that … · …ect, specialist and programmatic sectors. The comp… · …are to starting our programmatic journey – it’… · …75Media celebrates 4th birthday with impressive gr… […]

75media.co.uk
Mon, May 20 at 7:38 AM

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OOH ad sales: How to compete against bigger companies (Billboard Insider)

…resented in the SSP programmatic platforms and you… · …Kevin Gephart. Let go of the notion you are going … […]

billboardinsider.com
Fri, May 17 at 6:26 PM

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Hivestack by Perion Launches Global DOOH ‘Green Curated Deals’, powered by Scope3

…uy and sell side of programmatic digital out of ho… · …New solution makes it easy for advertisers to find… […]

dpaaglobal.com
Wed, May 15 at 12:36 PM

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Digital signage SaaS provider Creative Realities Inc. to expand into EMEA

…ving capability and programmatic integration for c… · …LOUISVILLE, Ky., May 15, 2024 -- Creative Realitie… […]

Creative Realities
Wed, May 15 at 12:28 PM

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Veridooh’s pitch: How do we prove OOH does anything? (The Media Leader)

…wing utilisation of programmatic DOOH is a testame… · …d to increase their programmatic investment by alm… · …By Nick Reid. Let’s face it, OOH still has a cre… […]

the-media-leader.com
Wed, May 15 at 12:22 AM

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LEMMA REFRESHES BRAND IDENTITY & LOGO: New Look Built for Lemma’s Global Expansion and Omnichannel Focus

…ections that enable programmatic innovation.  … · …o innovation within programmatic.   Since its… · …parently leveraging programmatic technology to pro… · …supply sides of the programmatic ecosystem. Utiliz… · …tising platform for programmatic formats, offering… · …otential of diverse programmatic advertising chann… · …rm (SSP) integrates programmatic buying in DOOH, C… · …Lemma’s transformed identity, inspired by mathem… […]

dpaaglobal.com
Tue, May 14 at 10:34 AM

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OOH ad tech firm Broadsign acquires Netherlands-based DOOH DSP OutMoove

…early leader in the programmatic OOH space and has… · …Broadsign, developer of the leading out-of-home (O… […]

broadsign.com · Promoted content
Mon, May 13 at 7:25 PM

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The Second Annual Canadian OOH Awards May 30, 2024 in Toronto (COMMB)

…ation, data, use of programmatic/digital technolog… · …Launched in Spring 2023, the awards gala is an all… […]

commb.ca
Mon, May 13 at 7:11 PM

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