Why marketers should look beyond retail media ROAS claims (AdExchanger)
By Anthony Vargas, Senior Editor. Performance isn’t everything. Even within retail media networks (RMNs), not all inventory is suited to direct sales, said Mara Greenwald, SVP of commerce media at Night Market, Horizon Media’s commerce agency. […]
adexchanger.com
Wed, May 22 at 1:58 PM
Wed, May 22 at 1:58 PM