Raw Feed & Search

Broadsign Acquires Netherlands-based DOOH DSP OutMoove

…early leader in the programmatic OOH space and has… · …have run successful programmatic DOOH campaigns en… · …d establish the OOH programmatic landscape and wor… · …Deal to broaden OOH specialty agency access to Out… […]

dpaaglobal.com
Mon, May 13 at 11:19 AM

Permalink

What omni-channel DSPs can and cannot do for DOOH (OOH Insider via LinkedIn)

…also little bump in programmatic DOOH budgets. But… · …hen most talk about programmatic DOOH, they focus … · …Craig Benner, Founder of Accretive. As we all w… […]

linkedin.com
Thu, May 9 at 10:32 AM

Permalink

German OOH ad operator Ströer reports 17.4% organic revenue growth in Q1 of 2024 (MarketScreener)

…his performance was programmatic, technology-enabl… · …tacts. Thanks to programmatic booking options, … · …Ströer SE & Co. KGaA has increased consolidat… […]

marketscreener.com
Wed, May 8 at 3:36 PM

Permalink

JCDecaux’s Q1 2024 revenue up +11.1 % to €801.6 million

… a continued strong programmatic revenue growth en… · …Q1 2024 adjusted revenue up +11.1 % to €801.6 mi… […]

JCDecaux
Mon, May 6 at 7:02 PM

Permalink

Pepsi, Kruger Products, Hyundai and A-List of Brands Headline DPAA Canada Summit

…and in-store media, programmatic innovation, the g… · …cies, media owners, programmatic firms, location d… · …June 12 Event to Take Place at Scotiabank Theater … […]

dpaaglobal.com · Promoted content
Mon, May 6 at 6:57 PM

Permalink

Registration is open for DPAA Canada Summit taking place June 12, 2024 in Toronto

The growing role of Digital Out-of-Home and Programmatic Innovation in today’s Omnichannel mix. Speakers are CMOs, Major Media Decision Makers, Agency CEOs, PLUS News Makers, Thought Leaders, and Government Officials. […]

dpaasummit.com · Promoted content
Wed, May 1 at 1:44 PM

Permalink

Anna Bager: The world’s longest-lasting form of advertising continues to grow

…ss. Automation and programmatic out of home platf… · …OAAA 2024 OOH Media Conference, Carlsbad, Californ… […]

OAAA
Tue, Apr 30 at 5:38 PM

Permalink

One of Canada’s largest OOH ad operators Pattison adopts the full Broadsign OOH technology stack

…ralized hub for its programmatic digital OOH (DOOH… · …to offer full-scale programmatic DOOH and advanced… · …have run successful programmatic DOOH campaigns en… · …With Broadsign already providing a centralized hub… […]

broadsign.com
Thu, Apr 25 at 10:01 AM

Permalink

How to make the most out of peak travel season advertising with OOH (Broadsign via OpenMic)

…with contextual via programmatic digital out-of-ho… · …early or late. With programmatic DOOH, you can eas… · …By Kayla Caticchio. 1. Think beyond airport sig… […]

thedrum.com
Wed, Apr 24 at 12:10 AM

Permalink

CEO of UniLED says DOOH’s capabilities can help propel OOH advertising past the 5% of adspend (LBBonline)

…H can now be bought programmatically. Not only doe… · …Ben Zloof, CEO at UniLED Software. The incentive, … […]

lbbonline.com · Promoted content
Tue, Apr 16 at 11:41 AM

Permalink

OMA reports a 9.26% increase on Australian OOH net media revenue for Q1, 2024 (Mumbrella)

…on the potential of programmatic OOH for advertise… · …by Lauren Mcnamara. The industry is at $287.6 mill… […]

mumbrella.com.au
Sun, Apr 14 at 12:59 PM

Permalink

AdXcelerant Hires Rob O’Rourke to Lead Sales for Cutting-Edge Digital Out of Home Advertising Network

Experienced SVP Bolsters Company Efforts to Deliver Successful, Targeted Client-Centric DOOH Advertising to Consumers   LITTLETON, CO; APRIL, 2024 AdXcelerant, a leader in providing Digital Advertising solutions for 17 years, is pleased to announce the hire of Rob O’Rourke to be the company’s Senior Vice President of Sales for its Digital Out of Home (DOOH) and Connected Television (CTV) product, AdXact. […]

dpaaglobal.com
Fri, Apr 12 at 3:43 PM

Permalink

It Works and Adsquare unite to innovate Out-of-Home campaign strategies

…nt to enhance their programmatic out-of-home campa… · …ly plan and deliver programmatic OOH campaigns, en… · …ntrols OOH and DOOH programmatically across all pr… · …Berlin, 9th of April 2024 – It Works, a pioneeri… […]

dpaaglobal.com
Wed, Apr 10 at 12:04 PM

Permalink

Canadian in-store retail media firm INEO integrates with several US demand-side platforms

…etail store network programmatically. "We are t… · …INEO Retail Media division gaining momentum and ma… […]

INEO
Tue, Apr 9 at 4:25 PM

Permalink

Recap of IAB Australia and OMA’s “Powering Digital Out of Home” Conference

…olving landscape of programmatic DOOH was explored… · …satility. Embracing programmatic OOH not only offe… · …e inherent value of programmatic DOOH channels, st… · …Session: OOH Channel Value in the Omni Channel Wor… […]

linkedin.com
Fri, Apr 5 at 11:11 AM

Permalink