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DPAA Member profile: OOH campaign verification firm Veridooh

We sat down with Veridooh co-founder Mo Moubayed. What does Veridooh do?  Veridooh is a provider of independent verification and campaign automation products for OOH media. Our flagship proprietary and patented technology, SmartCreative, independently tracks, verifies and reports on campaign delivery data across 400+ key metrics. […]

Editorial · Promoted content
Wed, Jul 24 at 5:16 PM

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DPAA Reveals Initial Speakers for Global Summit in NYC Taking Place October 15, 2025

…ks, business press, programmatic firms, content co… · …Ad/Media Leaders from GM, Danone, UM, Omnicom to a… […]

dpaaglobal.com
Tue, Jul 23 at 10:28 AM

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The Evolving Landscape of OOH Advertising in Indonesia (LMX)

…-Of-Home (DOOH) and programmatic DOOH (pDOOH) adve… · …Driven by a large population, urban expansion, and… […]

linkedin.com · Promoted content
Mon, Jul 22 at 2:48 PM

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New DOOH Academy Certification Course Aims To Get Indie Billboard Operators Up Steep pDOOH Learning Curve

…ome advertising and programmatic ...… · …The educational effort spun up to help buyers, sel… […]

sixteen-nine.net
Thu, Jul 18 at 2:15 PM

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DPAA Study: 96% of Marketers and Agencies Planning to Increase or Maintain Spending on DOOH in the Next 12 Months

… interactivity, and programmatic; reasons why bran… · …out-of-home.  From programmatic buying and innova… · …egies, empowered by programmatic buying and data-e… · …Eight in 10 Respondents to Recommend DOOH in Next … […]

dpaaglobal.com · Promoted content
Thu, Jul 11 at 11:27 AM

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Displayce, the first DSP DOOH to integrate Echo Analytics’ global point of interest library

…he leading European programmatic platform for digi… · … and contextualized programmatic DOOH campaigns, e… · … to this specialist programmatic platform, media a… · …Bordeaux, 1st July, 2024 – Displayce, the le… […]

dpaaglobal.com
Thu, Jul 11 at 11:07 AM

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Advertisers are buying more DOOH, but lack of standardisation in measurement is an obstacle: IAB Australia (Mediaweek)

…igitise and be made programmatically, planning acr… · …by Amy Shapiro. Gai Le Roy: “Agencies are fa… […]

mediaweek.com.au
Thu, Jul 4 at 2:03 PM

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OOH advertising is free of fraud, trusted and not intrusive (Broadsign via Open Mic))

…. At the same time, programmatic digital out of ho… · …By Adam Kahansky, Director Of Business Development… […]

thedrum.com
Wed, Jul 3 at 12:10 AM

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Digital Out-of-Home Insider Summit October 2 – 5, 2024 Austin, TX (Media Post)

Who needs a "metaverse" when digital screens and rich, imaginative interactions are possible in real life? As Digital Out of Home screens pop up everywhere you glance - even F1 racers and shopping carts, digital try-ons. and gamified billboards - the medium is a part of the landscape of everyday life. […]

mediapost.com
Fri, Jun 21 at 2:32 PM

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Magna forcasts global OOH ad spend to grow 7+% to $35 billion in 2024 (Campaign Brief)

… and by omnichannel programmatic spending. Digi… · …onsumer data to the programmatic ecosystem, growin… · …By Ricki Green. After finally catching up with th… […]

wa.campaignbrief.com
Thu, Jun 20 at 5:41 PM

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Costco Will Launch A Retail Media Network (Forbes)

…n the creation of a programmatic ad buying. These … · …Brad Adgate, Independent Media Consultant. Comp… […]

forbes.com
Wed, Jun 12 at 1:21 PM

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DSF Community at InfoComm 2024Digital Signage Federation Launches First-Ever Digiscape to the Ecosystem and End-User Buyer communities

…nsor technology and programmatic platforms require… · …Warrington, VA, June 6, 2024 – The Digital … […]

digitalsignagefederation.org
Tue, Jun 11 at 6:08 PM

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DPAA Summit Canada to explore latest trends in OOH this June (Sign Media)

…and in-store media, programmatic innovation, the i… · …cies, media owners, programmatic firms, and conten… · …DPAA, a global trade marketing association for out… […]

signmedia.ca
Tue, Jun 11 at 2:54 PM

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Australian independent media agencies forecast ad spend bounce back; OOH included (AdNews)

…milar growth across programmatic out-of-home. F… · …60% of agencies anticipate similar growth across p… […]

adnews.com.au
Tue, Jun 11 at 2:43 PM

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CEO of retail media tech platform says retail media networks have better campaign effectiveness measurement (The Media Leader)

…e’ll start to see programmatic capabilities for … · …Troy Townsend, CEO of Zitcha. Measuring the eff… […]

the-media-leader.com · Promoted content
Mon, Jun 10 at 12:34 PM

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