Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, launches the first open in-store programmatic DOOH ad marketplace in South Africa (Media4Growth)
This is being taken forward via a programmatic open auction. Purchase and sale is secured by Adform's DSP and SSP platforms, while Caroda is responsible for the distribution of advertising content. Real-time trading via the programmatic open marketplace for in-store DOOH advertising will provide brands with a more efficient, effective, and transparent advertising channel. […]
Thu, Jun 29, 2023 at 2:00 PM