Campaign case study: Programmatic Digital OOH drives a 105% lift in positive brand image for Jotex home interiors (Broadsign)

Kayla Caticchio. The programmatic DOOH campaign was launched in collaboration with four major industry players: Precis Digital Agency, DV360 DSP, Broadsign SSP, and Clear Channel Sweden. Over three weeks, 1.9M+ ads were served across Clear Channel Sweden inventory in major cities Stockholm and Gothenburg, resulting in 5M+ total impressions. […]