What “calls to action” deliver the best results, and how are those results measured? […]
There’s a great deal of buzz over the digital out-of-home (OOH) advertising industry. OOH is a form of advertising that reaches consumers when they are outside of their homes, for example, in public places such as billboards or commercial locations and malls. […]
Two of the biggest organizations in out-of-home advertising, the best and brightest individual minds, and marketers from across the country converging in paradise. That’s The BIG Picture: The 2016 TAB/OAAA Out of Home Media Conference and Expo. If you’re familiar with the OOH, chances are you’ve heard of the TAB and the OAAA. […]
The IAB Digital Out-of-Home Task Force is pleased to have you at our breakfast conversation sharing emerging technologies driving innovation in the DOOH marketplace. Join fellow industry leaders and strategists for an insightful discussion with an open forum Q&A. […]
CHICAGO–(BUSINESS WIRE)–NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, announced today the demonstration of the NC3540LS digital cinema prototype, a 4K RGB laser projector with a bright and wide color space (Rec 2020) targeting large theater screens. […]
This graphic displays the share of OOH ad revenue going on digital OOH ads in the United Kingdom from 2011 to 2015. In 2015 the share was 31 percent. […]
CHICAGO–(BUSINESS WIRE)–NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, today announced the MultiSync® X554HB display, a specialty large-screen monitor built to cope with high ambient lighting. […]
“We are embarking on this ambitious world first with unanimous industry support and obvious interest from home and abroad. We learned a lot from building our audience measurement system MOVE and the ATP will build on this success. […]
Airport advertising installations are becoming more and more breath taking. The new OLED video walls installed at Incheon airport are particularly spectacular: 104 m² Curved Video Walls installed up in the rafters for all travellers to see. […]
Clear Channel Outdoor Americas (Clear Channel), one of the world’s largest outdoor advertising companies, announced the launch of “Clear Channel Outdoor RADAR,” a new data and analytics tool designed to assist advertisers and advertising agencies with identifying and reaching their target audiences through geolocation information. […]
Following this renewed interest in OOH advertising comes the latest entrant, Platooh, India’s first outdoor media selling platform that has integrated Enterprise Resource Planning software. Prakash Balaji, Founder & CEO, Prakash brings 7+ years of rich product and customer experience in building key scalable & successful products in outdoor media industry. […]
I’m not at all sold on the idea of screens on phone charging kiosks being a successful digital OOH media model, but the charging kiosks themselves – used purely as services – are proving successful in retail environments. […]
It's possible to sync radio ads and digital billboards to reach drivers with cross-channel messaging – but scale, targeting options and measurement are roadblocks to adoption. For one, there’s just not that much inventory available programmatically yet. […]
NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, today announced budget-friendly 3,000-lumen SVGA and XGA portable projectors for corporate, government and education users who require easy setup, flexibility and an attractive total cost of ownership. […]
Out of home (OOH) work’s inclusion in marketing campaigns has been found to considerably bolster the public's purchase intent, according to a five year study from Posterscope and Dentsu Aegis Network. […]
