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7 Examples of Interactive Billboards That Are Just Plain Brilliant (Hubspot)

New technologies and an inventive way of approaching how to use OOH advertising have resulted in examples that defy the billboard's reputation as simply an eye-sore. Now, that's not to say there isn't a lot of clutter in our "air space," but it's worth reviewing how brands are using the billboard format to create interactive, useful, and more importantly, interesting advertising. […]

blog.hubspot.com
Tue, Apr 26, 2016 at 7:00 AM

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JCDecaux’s Spencer Berwin talks hawks, scaling and London’s digital billboard landscape(City A.M)

London's landscape is in flux. Almost 120 skyscrapers are in the pipeline, and the proliferation of bright digital billboards in train stations, roundabouts and bus shelters are transforming the capital’s aspect into something altogether more dynamic and enthralling. Outdoor specialist JCDecaux is behind this massive digital roll-out. […]

cityam.com
Tue, Apr 26, 2016 at 12:12 AM

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Mvix Named One of “Top 10 Ad Management Software Solution Providers – 2016” by Marketing Tech Insights (PR Newswire)

The list of "Top 10 Ad Management Software Solution Providers - 2016" was published in the April 2016 issue of the magazine. Compiled by a distinct panel of judges including CEOs, CIOs, and CMOs, the list includes companies that are at the forefront of tackling challenges in the ad management arena. These companies are disrupting the industry, and heralding a new era of advertising management. […]

prnewswire.com
Thu, Apr 21, 2016 at 5:30 PM

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AdWeek: This Zika-Killing Billboard Lures Mosquitos With the Essence of Human Sweat and Breath

Out-of-home advertising continues its recent quest to make the outdoors a better place to live—not just a place to sell stuff—with interesting billboards in Brazil that kill mosquitos, and hope to make a dent in the spread of the Zika virus. The boards were designed by Brazilian advertising agency NBS and OOH agency Posterscope, both part of Dentsu Aegis Network. […]

adweek.com
Thu, Apr 21, 2016 at 1:11 AM

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42 OBIE 2016 Awards for Exceptional Out of Home Advertising

Campaigns for Adobe, Adler Planetarium, Denver Water, and Big League World Series Take Home Top Honors. (Boca Raton, FL) – The Outdoor Advertising Association of America (OAAA) presented 42 OBIE Awards for exceptional out of home (OOH) advertising design, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, Best Multi-Format, and Best Wall Mural campaigns. […]

digitalsignageadvertising.wordpress.com
Thu, Apr 21, 2016 at 1:07 AM

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5 moments you had to see at TAB / OAAA Conference 2016 (DOmedia)

TAB's re-branding to GeoPath reflects the change in the OOH industry and the overall changes in audience measurement. Mike Walsh, Futurist and CEO of Tomorrow, gave insights on audience behavior, digital technology, and marketing. OOH is the only traditional advertising medium that is showing consistent growth. […]

blog.domedia.com
Wed, Apr 20, 2016 at 6:28 PM

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Installation of the Week: Killer Signage

Brazilian advertising agency NBS and the out-of-home agency Posterscope recently joined forces to create a billboard panel equipped with technology to help stop the spread of Zika virus by way of mosquito extermination. […]

digitalsignageconnection.com
Wed, Apr 20, 2016 at 12:24 PM

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Cieslok Media Partners with Tangled Art + Disability in Support of Disability Arts

TORONTO (April 19, 2016) – Cieslok Media, Canada’s leader in large-format outdoor advertising, is thrilled to announce its partnership with Tangled Art + Disability, a not for profit art and disability organization located in the City of Toronto. […]

digitalsignageconnection.com
Wed, Apr 20, 2016 at 9:30 AM

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Out of home ads where you least expect them (Media Life Mag)

  Out-of-home has seen plenty of ads in surprising places, including urinals in public restrooms, airport security bins and even on toilet paper. Here are a handful of interesting possibilities for memorable OOH campaigns. […]

Wed, Apr 20, 2016 at 7:47 AM

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OAAA’s five steps to an even brighter future for out of home advertising, by Nancy Fletcher

The following remarks were part of Nancy Fletcher's opening speech at the TAB/OAAA Conference + Expo – Boca Raton, Florida – April 19, 2016 In 2015, the OOH industry hit a new revenue peak of 7.3 billion dollars after racking up 23 consecutive quarters of growth. […]

Editorial
Wed, Apr 20, 2016 at 1:50 AM

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Traffic Audit Bureau Re-Brands As Geopath (PRNewswire)

The Traffic Audit Bureau for Media Measurement, commonly known as the TAB, announced at its annual conference today that it would change its name to Geopath™. […]

prnewswire.com
Wed, Apr 20, 2016 at 1:47 AM

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Cieslok Media Partners with Tangled Art + Disability in Support of Disability Arts

TORONTO (April 19, 2016) – Cieslok Media, Canada’s leader in large-format outdoor advertising, is thrilled to announce its partnership with Tangled Art + Disability, a not for profit art and disability organization located in the City of Toronto. […]

digitalsignageconnection.com
Tue, Apr 19, 2016 at 1:00 PM

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With An Eye toward The Future Of IoT, NanoLumens Partners With AdMobilize

BOCA RATON, Fla., April 19, 2016 /PRNewswire/ — From the floor of the TAB/OAAA Media Conference & Expo, the innovative manufacturer of LED visualization solutions, NanoLumens (www.nanolumens.com), and venture-backed technology company, AdMobilize (www.admobilize.com), today announced a strategic partnership in creating a more dynamic and data driven experience for the owners of digital signage. […]

digitalsignageconnection.com
Tue, Apr 19, 2016 at 8:40 AM

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MediaPost: DOmedia Launches Supply-Side Platform For Out-Of-Home Advertising

DOmedia, a technology provider for planning and buying out-of-home (OOH) advertising, on Monday said that it launched a supply-side platform (SSP). The new cloud-based platform will bring buyers and OOH media companies together on the same platform to enable them to create interactive media maps, generate proposals and improve communication. […]

mediapost.com
Mon, Apr 18, 2016 at 6:27 PM

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Ask the Board – April 18, 2016 | RICK ROBINSON

What “calls to action” deliver the best results, and how are those results measured? Simple, easy to understand and contextually relevant calls to action always perform best. It’s all about delivering immediate utility to the viewer/consumer. […]

digitalsignageconnection.com
Mon, Apr 18, 2016 at 4:47 PM

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