Paris, April 5th, 2016 – Quividi announced today that Olivier Duizabo has handed in his resignation to the Board from the CEO position, for health reasons. A co-founder of the company, he had been managing the company since 2006. Former COO Ke-Quang Nguyen-Phuc was appointed as new CEO. […]
Sydney, Australia. April 5, 2016. The top-ranked provider of automated digital signage software, BroadSign International, LLC, has been selected by Tonic Health Media to power the company’s 700 screens reaching an audience of 2.7 million viewers per month. […]
Conversion of 700 screens will be followed by expansion to 2,500 displays. Sydney, Australia. April 5, 2016. […]
Brands Link Outdoor and Mobile Marketing. Out-of-home advertising was the only traditional media business to grow last year, Magna Global said in its ad revenue forecast last December, citing "the superior yield brought in by digital panels as well as better measurement and trading metrics allowing OOH and cinema to tap into branding budgets and TV budgets." Spending on out-of-home ads in the U.S. […]
Neutrogena put together a truly unique OOH campaign to increase awareness for its Hydro Boost Water Gel in Hong Kong. The beauty company branded a double-decker bus to travel the CBD multiple times throughout the day and increase exposure for Hydro Boost. […]
Neutrogena put together a truly unique OOH campaign to increase awareness for its Hydro Boost Water Gel in Hong Kong. The beauty company branded a double-decker bus to travel the CBD multiple times throughout the day and increase exposure for Hydro Boost. […]
According to the Washington D.C.-based Outdoor Advertising Association of America, 2015 saw out of home advertising account for $7.3 billion in spending, an increase of 4.6 percent from the previous year. That revenue marks an all-time high and the agency notes there has been 23 straight quarters of growth since the end of the Great Recession. […]
TORONTO (April 4, 2016) – Cieslok Media, Canada’s leader in large-format outdoor advertising, is pleased to announce its launch in the City of Calgary. The exclusive National Sales Agreement with Leading Outdoor solidifies Cieslok Media’s presence in major key markets across Canada. […]
The Canadian version of the Grammys – called the JUNOS – goes this weekend in Calgary, and one of the features at the 2016 JUNO Gala Dinner & Awards will be a special podium fronted by a digital screen. Dubbed George – The Digital Podium, the set-up will be used to relay social media updates to the crowd as winners come up to accept awards. […]
Digital signage continues to grow at double digital levels as a messaging, advertising and engagement medium as evidenced at Digital Signage Expo (DSE), the premier industry event held annually in Las Vegas. DSE 2016 suitably started on Pi day (3.14 or March 14th) and ended on St. Patrick’s Day. […]
Branded Cities Network, a digital and spectacular media company known for its unique signage in iconic destinations throughout the United States, recently announced its conversion of the prominent Lincoln Tunnel billboard from static to digital format. […]
The WWF recently joined forces with TINT, a self-service platform that allows the display of any social feed anywhere, and Exterion Media for an elaborate social-out-of-home (SOOH) activation in the London Underground. Remember, this organization has nothing to do with professional wrestling, but rather with the wellbeing of our planet and the wildlife that inhabits it. […]
We all know the world is going digital and things like brochures and pamphlets don’t have a big future – but it’s not a shift that’s going to happen abruptly. Go to a car dealership or bank, or real estate presentation centre, and you are still going to see a lot of printed material being pushed at and happily received by customers. […]
Adobe’s Marc Eaman demonstrates Smart Bag during Adobe Summit. Photo: Maralise Petersen. Some clients and contacts have been telling me lately that creative production software giant Adobe is starting to get active in the digital signage space – a logical move as the creative they enable – like print and OOH advertising – shifts from analog to digital. […]
Trade group seeks to capitalize on complexity and confusion with online display advertising among media planners and buyers. In what appears to be a first, traditional media has gone on the offensive against digital advertising. […]
