Three rival specialist agencies form new out of home global platform Smart Alliance (More About Advertising)
What we now call out of home has arguably been the best performing media sector after digital in recent years – not least because it has embraced digital in many respects. But one of the frustrations for advertisers and media planners has been the difficulty of running the same campaign everywhere, as you can on TV or, say, YouTube. […]
Thu, May 12, 2016 at 2:07 AM