There is no doubt that it is an exciting time to be part of the digital out-of-home (DOOH) industry. With more and more of the out-of-home (OOH) market continuing its shift to digital and with DOOH being one of the fastest growing media channels, the industry is evolving. […]
Broadsign Control was formerly known as Broadsign Core There is no doubt that it is an exciting time to be part of the digital out-of-home (DOOH) industry. With more and more of the out-of-home (OOH) market continuing its shift to digital and with DOOH being one of the fastest growing media channels, the industry is evolving. […]
New York, NY,– – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced that Morten Gotterup has joined the company as President of Clear Channel Airports. Gotterup will direct all aspects of CCA’s business including finance, operations, procurement and sales and marketing functions. […]
How do you ensure your marketing plans are reaching busy working adults looking to return to school? With over 7,000 higher education institutions in this county, the market is saturated and competition is at an all-time high (https://nces.ed.gov/, U.S. Department of Education, National Center for Education Statistics. […]
Speakers will present sessions in DSS Europe’s two tracks. The first track will cover DooH and Smart Cities, while the second will focus on Digital Signage and Retail Technology. The conference theme for 2017 is Digital Signage at the Crossroads – New Technology, Changing Demand and Market Consolidation. […]
Mawer Investment Management has bought a 14.12 per cent stake in APN Outdoor (APN), fuelling suggestions that a takeover bid could be afoot for the outdoor advertising company. It comes as doubt hangs over a planned $1.6 billion merger between APN Outdoor and oOh! Media. […]
Here’s a simple, relatively easy example of how brands are using real-time data to make their digital OOH advertising more contextually relevant. The Czech Republic automaker Skoda is marketing a new SUV in the UK by updating ads across 10 different out of home networks with journey times from the ad poster location to four specific tourism locales. […]
London, United Kingdom (PRWEB) May 10, 2017—Ayuda Media Systems (“Ayuda”), an Out-Of-Home (OOH) ad tech company, announced today at the 2017 London Digital Signage Week that Christian Moody has been promoted to the position of UK Director, EMEA. […]
Date & Time: Thursday, June 1, 2017, 2:00 p.m. […]
Anyone involved in delivering a digital signage solution that’s going to be used, at least a little, by minimally trained and barely engaged local managers and workers knows the “big ask” is to dumb the user experience down as much as possible. If it’s complicated, people won’t use it, they say. […]
The French video analytics company Quividi has signed on well-known DOOH technology veteran Daniel Parisien as its Chief Strategy Officer. Daniel Parisien Parisien will oversee Quividi’s strategy and business development globally and be the chief evangelist for the organization, reporting directly to CEO Ke-Quang Nguyen-Phuc. […]
WooHoo, Another Bank Holiday! There’s #OOH & #DOOH Everywhere & It Looks Great! […]
The scale of Digital OOH will continue to grow – and will soon overtake traditional Out of Home media. The first digital billboards were installed in the US around 2005 and started slow, by 2010 there were still only about 2000 digital billboards installed in the US. Since then the growth curve has taken a sharp upward turn. […]
One year ago, I was introduced to the Out of Home world. OOH was not a common term used in any of my Penn State communications classes so the last year has been quite the learning experience. When I thought “advertising,” bus shelters, taxi tops, gas stations and billboards weren’t the first thing that came to mind. […]
The digital-out-of-home (DOOH) market is a return to advertising's roots, quietly shifting the industry by way of reimagining the classic advertising experience. Nearly $4.5 billion is expected to be spent on DOOH advertising in the U.S. by 2019, an increase of approximately $1.2 billion from 2016. […]
