“This quarter, DOOH accounts for the highest proportion of revenue the sector has seen,” said Mark Maitland, PwC’s media strategy partner. “We are looking forward to seeing further developments in the use of technology for both display and buying that will push this number closer to the 50% mark. […]
Legibility-first thinking is what has turned the OOH landscape into a sea of yellow backgrounds and black typography that are ultimately ineffective. So let’s come up with a great idea that will stick with viewers THEN make sure the execution is legible. […]
Out of home (OOH) advertising revenue rose 1.5 percent in the second quarter of 2017 compared to the previous year, accounting for $2.38 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). […]
This has made outdoor advertising something that some online marketers typically fear, primarily because it has historically be difficult to apply common metrics or measure your ROI with web analytics. […]
Branded Cities can now offer brands some of the most prestigious OOH Media opportunities in Canada such as the assets in Yonge Dundas Square, Spectaculars along Toronto’s busiest road the Gardiner Expressway, Billy Bishop Airport’s prestigious terminal, Canada’s busiest building Union Station, as well as Street Furniture Networks in Edmonton and Ottawa. […]
NEW YORK, August 15 2017 – The Digital Place Based Advertising Association (DPAA) announced today that global sports entertainment leader Topgolf® has joined the organization. Through the premium experience of play, food and music, Topgolf is inspiring people of all ages and skill levels – even non-golfers – to come together for playful competition. […]
An unexpected result of the development of mobile-location analytics is its impact on OOH advertising, which was at one point in danger of being marginalized by digital media. It makes OOH much more competitive with online and mobile display and has the advantage of guaranteed viewability. […]
It’s no surprise to anyone that retail patterns and behaviours are changing, resulting in winners and losers in the battle for the retail £ as it swings between the “online” and traditional “bricks and mortar” retailers. The battle is fierce, but the traditional retailers still command over 80% of the spend. […]
Think static OOH doesn’t speak to smartphone-clutching millennials? A recent study of 1,837 smartphone users by the Outdoor Advertising Association of America found that OOH media is especially effective at reaching consumers before they search or shop online, while geo-fencing can work seamlessly with out-of-home formats to target consumers in a particular area. […]
The Ocean Digital Creative Competition provides a platform for the very best Digital Out of Home creative ideas to be showcased. Over the coming weeks we will retell some of our amazing winner stories from the past 7 years of the competition. […]
Guest Post: Michal Lisewski, Merixstudio Let’s imagine a family’s trip to the local shopping mall, and how web technologies and screens make that visit entertaining and worthwhile. […]
Digital Place-Based Media (DPB) or Digital Out-Of-Home (DOOH) is an ad-driven model, where retailers sell ad space on their display screens, either to in-store brands or to non-related advertisers. Retailers make additional income by allowing others to advertise on their networks. Anywhere consumers have “dwell time” is a great place for DPB media advertising. […]
Have you ever wondered about the specific billboard dimension that exist, and which ones would be most suited to your business? After all, choosing the right size is crucial to your venture, both from a cost perspective and its ability to effectively engage customers. In this post, we will explore some of the most popular billboard sizes, and determine where they are best deployed. […]
According to MAGNA, OOH advertising is now a $29 billion market, responsible for approximately 6% of the $500 billion global advertising spending. However, OOH market share increases to 10% to 12% in some countries, including France and Russia, compared with other media categories including Internet, TV, print and radio. […]
Advertisers this year seem committed to creating more elaborate, immersive, interactive and memorable experiences with their out-of-home (OOH) advertising. […]
