Raw Feed & Search

AdMobilize Partners with AVT to Represent its Audience Analytics Solutions in Australia & New Zealand

MIAMI, FLORIDA, September 6, 2017 — Underscoring the growing market demand for AI and analytics to be incorporated into any complete display-based engagement solution, AdMobilize, the industry-leading computer vision company dedicated to making sense of the physical world, today announced the appointment of avt to serve as its exclusive distribution partner in the Corporate, Education and Government vertical markets in Australia and New Zealand. […]

digitalsignageconnection.com
Wed, Sep 6, 2017 at 8:58 AM

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The future has arrived – That Billboard is Looking Back at You (BDO Global)

New technology, capable of identifying who is looking, is bringing about a renaissance for out-of-home (OOH) advertising, as the industry shows early signs of an uptake in M&A activity. […]

bdo.global
Mon, Sep 4, 2017 at 5:15 PM

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Creative experts line up to judge digital out of home contest (Campaign)

A 16-strong panel will select the best digital OOH ideas for campaigns that Ocean can bring to life on its screens in the UK or via The Alliance network in Madrid, New York and the Far East (Hong Kong). […]

campaignlive.co.uk
Sun, Sep 3, 2017 at 5:08 PM

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Why Brands Should Focus on Awareness & Not Engagement

While the emphasis of advertising may have shifted noticeably in the five decades, it is fair to say that the drive to create awareness is once again taking centre stage. But why is this the case, and what does it tell us about the contemporary advertising world?   How Have Brands Had Their Focus Diverted in Recent Times? […]

airoutdoor.co.uk
Thu, Aug 31, 2017 at 9:53 AM

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Cracking the creative code

We are often asked about the science behind good Out of Home (OOH) creative by clients and agencies alike, and the answer is always keep it simple, use contrasting colours, make the logo large, amplify the message and only have one message… you know, the obvious stuff. […]

omablog.com
Wed, Aug 30, 2017 at 8:49 PM

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16:9: Outcome Health Hires Away Twitter’s Engineering Head

Hat tip @davidweinfeld The woman who ran Twitter’s engineering division has joined Chicago-based Outcome Health as its chief engineering officer. Nandini Ramani, Twitter’s former vice president of engineering, told CNBC she loves the “mission-driven aspects of health care and also the re-energizing of an industry. […]

sixteen-nine.net
Mon, Aug 28, 2017 at 11:22 AM

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ASK THE BOARD: The Missing Pieces

What elements do you find missing from digital signage advertising campaigns or other uses of digital signage that, if recognized, would improve the quality of that content immensely? […]

digitalsignageconnection.com
Mon, Aug 28, 2017 at 8:33 AM

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Ask the Board – August 28, 2017 | RICK ROBINSON

What elements do you find missing from digital signage advertising campaigns or other uses of digital signage that, if recognized, would improve the quality of that content immensely?” Good old-fashioned storytelling … I just don’t think we’ve collectively figured it out for digital signage and DOOH networks. […]

digitalsignageconnection.com
Fri, Aug 25, 2017 at 3:03 PM

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PATTISON Onestop Continues to Expand Digital Office Network with Seven New Properties in Alberta

TORONTO, Aug. 24, 2017 (GLOBE NEWSWIRE) — PATTISON Onestop, Canada’s leader in the sales and operations of Digital Out-of-Home Media (DOOH), today announces the addition of seven new buildings as a part of their Digital Office Network. The buildings are located in Calgary and Edmonton, and their addition brings Onestop’s total Alberta inventory up to 65 buildings. […]

digitalsignageconnection.com
Fri, Aug 25, 2017 at 8:20 AM

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How Airports Maximise Ad Revenue with a Digital Signage Network

While the idea of living on the edge and arriving at the airport 30 minutes before a flight sounds appealing, most of us find ourselves sitting at the gate with hours to spare. The truth is, most of the time at the airport is spent waiting. As a matter of fact, Airports Council International reported that global airport wait time is an average of 137 minutes. […]

broadsign.com
Thu, Aug 24, 2017 at 1:46 PM

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OAAA’s Innovations Committee Tech Talks: Attribution and ROI

A new monthly feature article will highlight insights collected from members of the OAAA Innovations Committee. The committee members will answer questions related to OOH data, technology, and innovation. If you have a future question for the committee, send your submission to sfreitas@oaaa.org. […]

thoughtleadership.oaaa.org
Thu, Aug 24, 2017 at 10:22 AM

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Facebook and Google coming for out-of-home advertising budgets (AdNews)

Once Facebook and Google begin to compete for outdoor budgets, it is likely they will cannibalise dollars once dominated by APN Outdoor, Ooh!Media, JCDecaux and other outdoor vendors - and our government is doing nothing to “liberate” these companies. […]

adnews.com.au
Wed, Aug 23, 2017 at 5:35 PM

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NanoLumens Names Joe’ Lloyd Vice President of Global Marketing

ATLANTA, GEORGIA, August 22, 2017 — NanoLumens, award-winning creators of uniquely compelling interactive LED visualization solutions, today announced the promotion of Joe’ Lloyd from Director of Global Marketing to Vice President of Global Marketing, effective immediately. […]

digitalsignageconnection.com
Tue, Aug 22, 2017 at 9:05 AM

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Failed merger cost APN Outdoor $3.38m, but revenue climbs (Mumbrella)

The failed merger between two of Australia’s largest outdoor companies may have cost Ooh Media $2m, but in its half-yearly financial results, APN Outdoor has revealed it lost even more – with the almost-deal costing the company $3.38m. […]

mumbrella.com.au
Mon, Aug 21, 2017 at 7:48 AM

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Out-of-Home’s Conversion to Digital Accelerates in the UK (eMarketer)

“This quarter, DOOH accounts for the highest proportion of revenue the sector has seen,” said Mark Maitland, PwC’s media strategy partner. “We are looking forward to seeing further developments in the use of technology for both display and buying that will push this number closer to the 50% mark. […]

emarketer.com
Sun, Aug 20, 2017 at 7:31 PM

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