Selling Digital Ad Space
Digital Place-Based Media (DPB) or Digital Out-Of-Home (DOOH) is an ad-driven model, where retailers sell ad space on their display screens, either to in-store brands or to non-related advertisers. Retailers make additional income by allowing others to advertise on their networks. Anywhere consumers have “dwell time” is a great place for DPB media advertising. […]
Thu, Aug 10, 2017 at 10:02 AM