Article Written by David Kaplan Out of home is one of the oldest forms of mass advertising — and the literal first form of location-based messaging. […]
Article Written by David Kaplan Out of home is one of the oldest forms of mass advertising — and the literal first form of location-based messaging. […]
Audi is the launch partner for new Birmingham location Premium out of home media owner Ocean has expanded its exclusive Vehicle Recognition Technology (VRT) network to Birmingham with the addition of the technology to its screen covering the southern entrances to The Bullring. This brings a total number of VRT enabled locations to four full motion screens in four different cities. […]
Digital marketers, DOOH network, ad tech, and mobile data providers share their view of DOOH programmatic, where we are now, and plans for continued growth. Last year, more than half of online display and video advertising was bought. This share will eventually grow and expand to include Digital Out-of-Home (DOOH) and Digital Place Based (DPB) media. […]
Virgin Trains launched a dead-simple digital OOH campaign in the UK this week that very effectively uses real-time data to tell motorists crawling along choked motorways that’d they’d likely have been far wiser to take a train. […]
What are currently the most lucrative ways to monetize a digital signage or DOOH network? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “At Lamar Advertising, our inventory is different from the place-based digital signage because our inventory targets “everyone. […]
Guest Post: Luis Villafane, Maler It’s been a long summer… and I have fully enjoyed it. I have worked half-days since early June, and taken about five weeks worth of holidays. If I have to go to the beach again, I will literally jump out a window. […]
Understanding where regional spend is highest enables brands to better target their advertising budgets. What OOH opportunities are available to brands in different regions? Within a one-week campaign, what level of regional cover can be achieved using different environments? […]
What are currently the most lucrative ways to monetize a digital signage or DOOH network?” Operators have always been looking for various avenues to drive more revenue for their network. We have found standard advertising content works best for us. That said, we have tried other means to generate more revenue on our network. […]
What are currently the most lucrative ways to monetize a digital signage or DOOH network?” The most lucrative ways to monetize a digital signage network today are through selling advertisements. […]
What are currently the most lucrative ways to monetize a digital signage or DOOH network?” Network operators should use digital signage platforms to their full capacity. […]
What are currently the most lucrative ways to monetize a digital signage or DOOH network? […]
Geopath President Kym Frank says the money that outdoor advertising industry put towards digital has made OOH more interactive and targeted. Meanwhile, the opportunity to measure the reach and effectiveness of outdoor has brought new relevance to the medium. Nonprofit Geopath had been known as the Traffic Audit Bureau for Media Measurement. […]
CHICAGO, September 6, 2017–NEC Display Solutions of America, Inc., a leading provider of commercial projectors and LCD displays, today announced that starting September 1, 2017, it will increase the duration of its Advanced Replacement Program, known as InstaCare, for most of its projector models to the entire length of their warranties. […]
Out-of-home (OOH) advertising has been around for a long time. So long, in fact, that it can be traced back to the earliest civilizations. While advertising has changed over time, OOH advertising is still widely used today. […]
