LONDON, Aug. […]
CHICAGO, August 3, 2017 NEC Display Solutions of America, Inc., a leading provider of commercial projectors and LCD displays, today announced the release of four new projectors — P474W, P554W, P474U and P554U — that replace its popular P Series projector models. […]
Clear Channel-Cuebiq partnership used mobile location data to show 264 percent lift in gym visits from OOH campaign. Traditional billboard ad exposures can now be tracked into stores using mobile location, measuring their impact and comparing OOH to channels such as search, display, social and email. […]
APN Outdoor has confirmed its CEO Richard Herring will depart the company in September. News of his retirement was first revealed by The Australian. The move comes just a few months after APN Outdoor and Ooh!Media’s failed merger, which, had it been successful, would’ve meant the stepping down of Herring as CEO and would've see Ooh!’s Brendon Cook become CEO of the joint company. […]
This summer, millions of people will see National Geographic Photo Ark images on OOH advertising displays, thanks to broad industry support. Please join OAAA in also supporting Photo Ark and its important mission by making a tax-deductible charitable contribution. […]
Out of home experts spend a lot of time discussing and plotting the various paths that a target demographic will travel from the time they leave their home, to the time they return. […]
Sarasota, FL – August 2, 2017 – Real Digital Media, provider of the enterprise class NEOCAST® digital signage platform and a STRATACACHE Company, has appointed Spencer Graham as Business Development Manager for Higher Education in North America. […]
APN Outdoor Group has hired headhunter Egon Zehnder to find a replacement for chief executive Richard Herring, who is believed to be exiting the billboard company. Mr Herring’s departure was on the cards on the back of a proposed merger with oOh! Media, but because the plan never eventuated, his future at the company remained unclear. […]
Online marketplace for digital out of home (DOOH) advertising AdSemble has launched the industry’s first cross-platform digital billboard performance report, allowing advertisers to check on their OOH marketing performance across all vendors and locations. […]
(PRWEB) August 01, 2017—AdSemble, the largest online marketplace for digital out of home (DOOH) advertising, announced today it has launched the industry’s first cross-platform digital billboard performance report, allowing advertisers to check on their OOH marketing performance across all vendors and locations. […]
Leading Irish out-of-home network to use Broadsign’s automated digital signage software to power over 300 sites Dublin, Ireland. August 1, 2017 – Leading digital signage ad tech company, Broadsign International, LLC, has been selected by Adtower Digital Media, Ireland’s leading digital media company for out-of-home, to power its digital ad-based network. […]
Outdoor ads used to be great. So what happened? Paul Burke investigates. […]
Clear Channel Outdoor Americas has improved its RADAR OOH (Out of Home) insights and analytics tool by adding Cuebiq's real-time mobile analytics and location data. The value? Location, location, location. […]
OOH is that it’s such a changing and undervalued medium. If your brand is on a tight budget, this may not be the best medium for you. However, if you have a little bit more flexibility with your budget, it can really provide an interesting opportunity to blur the lines of the Omni-channel experience. […]
Adtower Digital Media has teamed up with Canadian company BroadSign in a deal which will allow it enhance its digital out of home platform with the introduction of automated digital signage content management system. Headquartered in Montreal, BroadSign provides a secure, cloud-based platform designed to automate the digital signage content management workflow. […]
