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OAAA Releases Report On How Out Of Home Mediacos Fit In Smart Cities

The Outdoor Advertising Association of America (OAAA) has released a study looking at how the development and implementation of smart cities creates opportunities for the out of home advertising industry, and how media companies need to plug in. “The smart cities phenomenon is creating real opportunities for the OOH industry,” the report says. […]

sixteen-nine.net
Mon, Jan 8, 2018 at 5:33 PM

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How to make an effective billboard ad: “creative brief” can’t replace a human (Billboard Insider)

When we forward a form to the client to fill out, we’re not practicing what we preach in OOH; Less is more. Keep it simple. Instead, we’re giving clients free reign to write everything and anything which usually turns into too much information. […]

billboardinsider.com
Mon, Jan 8, 2018 at 7:29 AM

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In 2017, OAAA was the Voice of a United Industry in Showcasing the Medium’s Capabilities with Compelling Research, Education

Speaking on Behalf of the Industry OAAA was on the road again in 2017, presenting to 75 planning agency groups in 16 markets. Since the roadshow program began in 2013, OAAA has visited agencies in the top 50 DMA markets. […]

specialreports.oaaa.org
Fri, Jan 5, 2018 at 9:57 AM

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How to Sell Digital Out-of-Home Against Other Media: DSE 2018 Seminar March 28 (DSConnection)

On Wednesday, March 28 at 4 p.m., Stephanie Gutnik, Vice President of Business Development for Broadsign, will present a session that will explore why media buyers have neglected this medium and suggest ways that media owners, salespeople and consultants can effectively pitch DOOH against other media. […]

digitalsignageconnection.com
Thu, Jan 4, 2018 at 10:35 PM

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Registration is now open for GO2018 Out of Home Media Conference and Expo May 7-9, Austin, TX

The OOH Media Conference and Expo attracts the best and brightest in the industry who gather each year to discuss the challenges & opportunities we face together. Geopath and OAAA want YOU to be a part of the conversation – submit your proposed topic & credentials now! When & Where: The Geopath/OAAA OOH Media Conference and Expo will be hosted May 7 – 9, 2018 in Austin, TX. […]

Thu, Jan 4, 2018 at 7:27 AM

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An Outdoor Christmas Past (Ocean Outdoor)

Apparently over £6Billion was expected to be spent on advertising in the run up to Christmas with brands rolling out the big budgets and big names to eclipse last years efforts. John Lewis apparently spending £7million on Michel Gondry’s superb Moz the Monster and Waitrose creating what looked to me to be pretty much the ideal Christmas – snowed up in a pub in Yorkshire! […]

oceanoutdoor.com
Thu, Jan 4, 2018 at 7:07 AM

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An Outdoor Christmas Past

I know, it’s all behind us. We’ve all eaten and drunk too much, had a great time with friends and family and generally had a pretty good time away from the office and the day job.  But it’s over for another year, we have to put it all behind us and get ready to deal with the challenges that 2018 will throw at us. […]

oceanoutdoor.com
Thu, Jan 4, 2018 at 5:30 AM

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Geopath membership has grown by 10% in 2017; see who the new members are (Billboard Insider)

44 agencies and out-of-home media owners joined Geopath in 2017, representing a 10% increase in overall membership. Geopath continues to strengthen its membership base as the company prepares for the launch of the Geopath Insights Suite, the company’s enhanced audience location measurement platform, in 2018. […]

billboardinsider.com
Wed, Jan 3, 2018 at 10:04 AM

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A typical day in the life of OAAA

I’m often asked about the “typical day” at OAAA (there’s no such thing). On any day, OAAA might be lobbying Congress, promoting strengths of the medium, helping members sell and advocate, launching public service, or sharing your achievements with the world. […]

specialreports.oaaa.org
Wed, Jan 3, 2018 at 10:02 AM

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Updated Digital Signage Expo and Conference schedule March 27-30, 2018, Las Vegas

Tuesday 3/27. 7:30 AM - 1:00 PM: Digital Signage Guided Installation Tour. 9:00 AM - 5:00 PM: Digital Signage Certified Expert Program. […]

Mon, Jan 1, 2018 at 8:15 PM

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The role of digital signage in brands’ communication with consumers (Maler)

So, what role can digital signage play in this multi-pronged and multi-faceted approach to communications that we are increasingly seeing on the rise? As consumer’s digital worlds become ever more crowded and cluttered it branded messaged, physical signage offers a tangible, high impact way to drive a visual message home. SEVENTH TIME’S THE CHARM. […]

malerdso.com
Wed, Dec 27, 2017 at 4:17 PM

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16:9: Looking Ahead To ISE 2018 February 6-9, 2018, Amsterdam

The next big industry-ish trade shows are CES in Las Vegas and NRF in NYC, but I am definitely skipping CES (mostly consumer tech and a too damn many people, everywhere) and I am too busy to sneak down for the retail show. So my head is now getting into Integrated Systems Europe, which is in just a few weeks in Amsterdam. […]

sixteen-nine.net
Wed, Dec 27, 2017 at 10:13 AM

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Digital Signage: A Festive Example of the Consumer Journey

Seventh Time’s The Charm Research shows that it takes consumers seven encounters with a brand for to change their perception of it. Given the importance of multiple touchpoints across different channels, what role can digital signage play in this “marketing ecosystem” in order to create behavioural change? […]

malerdso.com
Wed, Dec 27, 2017 at 2:00 AM

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2018 OBIE Awards call for entries; 3 days left

OAAA is calling all creative types, who's going to Steal the Show at the 2018 OBIE Awards -- the awards program that honors creative excellence in the OOH industry. Unlock those creative juices and escape from the rest of the pack with a prized OBIE award. Are you ready to flaunt that obelisk on the shelf behind your desk? […]

obieawards.org
Tue, Dec 26, 2017 at 4:22 PM

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Registration is now open for FEPE International Congress in Sorrento, June 6-8, 2017

The annual OOH ad industry Congress organized by FEPE International is one of the biggest events in the Out of Home calendar. New FEPE president Tom Goddard says: “Every year the FEPE International Congress gets bigger in terms of delegate numbers from across the world and better, we hope, in its content. […]

fepe.com
Sun, Dec 24, 2017 at 8:34 PM

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