The digital signage trends we saw in 2017 built a solid foundation for future growth in the industry. In fact, the digital signage market is expected to reach $32.84 billion by 2023. As this growth continues, there will be more screens, in more locations, displaying more content than ever before. […]
Photos from @DPAAorg's #CES2018 Curated Experience by Adrian J Cotterill, Editor-in-Chief, January 18th, 2018 DPAA President and CEO, Barry Frey, needs to be credited for really leading the ad-side of our industry into new events. […]
Interestingly, there’s a remarkable consistency surrounding marketing spends in the UK, with firms typically committing 11.4% of their overall budget to advertising and promotions. This applies across both B2B and B2C sectors, while this rate has remained largely unchanged during the last decade. […]
MIAMI, FLORIDA, January 18, 2018 – Following on the heels of the precedent-setting North American introduction of its Audience & Crowd Analytics solutions at InfoComm 2017, AdMobilize, the industry leading artificial intelligence and computer vision company that is dedicated to making sense of the physical world, today announced it will bring the same revolutionary technology to European customers at ISE 2018 at Booth #8-R330 in the RAI Centre (February 6-9, 2018). […]
With a strong emphasis on smart cities, there were clear implications for the out-of-home sector at this year's Consumer Electronics Show, writes Posterscope's Ahmad Sayar Last year marked the 50th anniversary of CES, the largest global gathering of technology and innovation, with over 4,000 exhibitors spanning across 2.6 million square feet of exhibition space. […]
Birmingham, England, the largest and most populous city outside London, is beginning to look more like a modern metropolis worthy of its spot on the map thanks in no small part to the new large-format digital billboard installed in the heart of the city center. […]
Anyone in this neck of the woods can’t fail to notice the huge amount of regeneration going on in Manchester City Centre right now. Scan the Manchester Evening News and the scale of redevelopment is more than apparent, captured in pictures, plans and artists’ impressions of thousands of new apartments, a dozen skyscrapers, hotels, shops, cultural spaces and new parks. […]
TORONTO, Jan. 16, 2018 — PATTISON Onestop announces today an extended partnership with Global News as the official provider of information and news content for the TTC and Calgary Transit Networks. […]
DSE offers in-depth, full-day educational experiences before and after the show for digital out-of-home network operators, retailers, corporate communicators, commercial integrators, architects and designers — as well as other professionals interested in furthering their knowledge and understanding of the role digital technology plays in the fields associated with these occupations. […]
PATTISON Onestop Announces Global News as New Partner and Content Provider for TTC and Calgary Transit Networks (Pictured): Calgary audiences watch one of the Transit Network screens, featuring new Global News content and Global News SkyTracker Weather updates. (Pictured right): Additional Network screens in Toronto now offer new Global News content to TTC transit riders. […]
DSE offers in-depth, full-day educational experiences before and after the show for digital out-of-home network operators, retailers, corporate communicators, commercial integrators, architects and designers — as well as other professionals interested in furthering their knowledge and understanding of the role digital technology plays in the fields associated with these occupations. […]
In 2017, it was for the seventh year in a row that out-of-home (OOH) advertising has seen growth. It’s time to look ahead to 2018 and what is next on the horizon. While we know OOH is a highly effective medium, it is also one that has been able to change and adapt quickly. […]
In recent years, the out-of-home (OOH) industry has made a name for itself as an engaging and dynamic technology that’s making way for businesses to drive innovation, explore creative opportunities and increase sales. And 2017 was no different. […]
This highlights the potentially lucrative nature of OOH advertising, which includes a number of particularly generative and profitable channels. But not all OOH channels have been created equal, so you’ll need to understand each one in detail if you’re to successfully leverage outdoor media. […]
What is the best way to engage customers/viewers in a busy environment?” Embracing a fierce commitment to serving up only one idea with ruthless focus and clarity is the best way to engage consumers in a busy environment. Someone once said, “A poster should be to the eye what a shout is to the ear! […]
