FEPE International is inviting nominations for its Annual Awards – to be presented at its Annual Congress in Sorrento from June 6-8 – and is adding an important new category, the Rising Star Award. This will be awarded to someone aged 30 or under who has made an outstanding contribution to the Out of Home industry. […]
It has been several weeks since I last did a Google news search on Outcome Health, and much continues to change with the once high-flying Chicago digital OOH media company. […]
In 2017, OAAA was the voice of a united industry in serving and protecting communities, donating more than $500 million in media space. Serving Communities OAAA continues to support Ad Council campaigns and inform members when new OOH inventory is available. […]
This is kind of wild – a visualization of traffic flow across the U.S. – hour by hour. Sacramento-based mobility analytics solution provider Citilabs has used billions of data points to measure and then develop a graphic visualization of hour-by-hour origin-destination movements, all streets directional road volumes and traveler demographics based on derived home locations. […]
Out-of-home is reaching its 'big bang' moment as technology, data and infrastructure are now seamlessly coming together, writes Glen Wilson, the managing director at Posterscope. The fact that out-of-home, in its entirety, continues to deliver more than 90% reach and three hours spent in its company every day, underlines its importance and resilience in a transforming media landscape. […]
CIVIQ provides technology and services for building 'smart communities.' CIVIQ's Hanan Markovich recently chatted with Mel Stott, as part of Digital Signage Pulse's ongoing series of exclusive interviews with DPAA members. What does CIVIQ do exactly? CIVIQ is an innovative smart city company creating a new model of citizen engagement. […]
PARIS-BASED MEREO, PROVIDER OF BOOKING & REVENUE MANAGEMENT SOLUTIONS FOR THE ADVERTISING INDUSTRY, JOINS DPAA NEW YORK, January 10, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that Mereo, a Paris-based provider of booking and revenue management solutions for the advertising industry, has joined DPAA as its latest international member. […]
Last October saw the renovation and relaunch of London’s iconic advertising space known as Ocean Outdoors’ Piccadilly Lights. […]
In order to promote its Priority members service, O2 partnered up with Disney for the launch of Star Wars: The Last Jedi. Using incredible face mapping technology and Ocean Outdoor’s proprietary LookOut facial recognition tech, consumers faces were transplanted onto the big screen, turning them into The Last Jedi. […]
Toronto, Canada (January 10, 2018) – Branded Cities, a premier Out-Of-Home and iconic media company in North America, and Signpatico, a leader in Western Canada’s digital Out-of-Home media, have signed an exclusive sales and marketing agreement to offer brands an expansive and impactful digital signage network across Western Canada’s major markets. […]
NEW YORK, January 10, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that Mereo, a Paris-based provider of booking and revenue management solutions for the advertising industry, has joined DPAA as its latest international member. Mereo helps its clients increase their revenue by providing a large range of optimization techniques. […]
This new contract includes at least 700 2m² panels, 900 4m² panels and 330 9m² panels which will be either back-lit static, scrolling or digital. This franchise will commence on January 1st 2019, by replacing all existing structures with new ones specifically designed for Berlin. […]
In Spring of 2017, Geopath released two highly utilized new tools to the industry. First, the Inventory Explorer – a free tool that empowers buyers to identify Geopath measured inventory across the country. Additionally, it provides users information on who to contact if they are interested in placing a buy. […]
As the media planner for BT/EE it’s very encouraging to receive this feedback on the awareness and recall of our campaigns.The role of OOH media for BT is mostly around scale and impact. Large-format OOH has been effective at delivering that core of broadcast reach, quick national cover with stature that maximises awareness of BT’s products and services. […]
By Ken Klein, Executive Vice President, OAAA. As Hollywood enters the award season, billboards are cheering a critically acclaimed film with “billboard” in the movie’s title. […]
