The evolution of fashion advertising: location, programmatic, OOH, mobile (Luxury Daily)
High impact, out-of-home advertising remains a major tool for driving brand awareness or delivering a revised brand image. Real-time data can now be used for smart scheduling, based on weather or daypart, while anticipation can be built for launches and events such as fashion shows with live countdowns and reporting. […]
Mon, Jul 31, 2017 at 5:40 AM