Raw Feed & Search

Out-of-home ads can boost customer loyalty by 275%, study finds (Marketing Dive)

Dive Insight: The Rapport study shows how investing more in OOH with elaborate or immersive elements can pay off and provide many benefits for brands, including a boost in customer loyalty and consumer perceptions. The study comes at a time when digital OOH advertising is growing as marketers look to create unique, memorable experiences to engage consumers. […]

marketingdive.com
Sat, Aug 18, 2018 at 5:17 PM

Permalink

16:9: NanoLumens Develops Credit Course Aimed At Educating Architects On LED Tech

Source: Changi Airport Group This is a clever move by NanoLumens to get firmly on the radar of architects who design interior spaces, and do things like scheme in big LED video walls: get in their education ecosystem. […]

sixteen-nine.net
Thu, Aug 16, 2018 at 12:38 PM

Permalink

From the Forrest to the Ocean

Apart from a handful of sports fanatics who were immersed in World Cup / Wimbledon / Open Golf Championship fever across the Summer, most people in Out of Home will have heard of Ocean’s recent acquisition of Forrest Media. […]

oceanoutdoor.com
Wed, Aug 15, 2018 at 4:28 AM

Permalink

How HTML5 can boost the performance of your digital out-of-home network

HTML5, the latest markup language that combines HTML, CSS and JavaScript, is now common across the web. It’s a fair assumption to say that you have likely visited a website using HTML5 already today. It’s a tool that enables almost any content, app or media to run without needing additional plugins, and offers immense creative flexibility. […]

broadsign.com
Mon, Aug 13, 2018 at 9:05 PM

Permalink

Introducing Broadsign Control Live and Broadsign Control 13.0

New! Broadsign Control Live: monitor and maintain your network in real time While centralized control of screens is necessary for any well-functioning digital signage network, it comes with a drawback: you aren’t always near your screens. This means that a large portion of monitoring and maintenance must be done remotely. […]

broadsign.com
Mon, Aug 13, 2018 at 1:10 PM

Permalink

How HTML5 can up your digital out-of-home game

In the world of advertising, making an impact can be challenging. With consumers being exposed to hundreds, if not thousands, of ads each day, every brand is vying for their attention. So how do you make your campaign stand out from the crowd? […]

broadsign.com
Mon, Aug 13, 2018 at 12:13 PM

Permalink

The New Tech Locator: User-Friendly, Informative

Access to rich data sources have and continue to transform the out of home (OOH) industry. Data allows OOH companies to strengthen bonds between brands and consumers, to improve targeting and ROI analysis, and to stay ahead of where consumers are heading. […]

specialreports.oaaa.org
Mon, Aug 13, 2018 at 11:17 AM

Permalink

Infographic: The History of Digital Out-of-Home Advertising (EMC Outdoor)

Fast-forward a few thousand years and the format continues to be a major force for reaching audiences, building brand awareness and promoting products. In the last half-century, we’ve witnessed the development of Digital Out of Home technology, which has brought new messaging and media planning capabilities to an age-old format. […]

emcoutdoor.com
Fri, Aug 10, 2018 at 4:21 PM

Permalink

Infographic: The History of Digital Out of Home

Out of Home advertising is recognized as the oldest media format dating back to when ancient civilizations communicated important messages, like laws and treaties, to their people. Fast-forward a few thousand years and the format continues to be a major force for reaching audiences, building brand awareness and promoting products. […]

emcoutdoor.com
Fri, Aug 10, 2018 at 12:39 PM

Permalink

Adshel boss predicts the future of tech and out-of-home advertising (Marketing Mag)

Ten years from now, which trends may have the biggest impact on how marketers use OOH? It’s likely to go beyond digital screens, flexible trading, and better verification and reporting. The trends that will play out in the next decade will make the most of internet connectivity, data and mobile communications capabilities. […]

marketingmag.com.au
Tue, Aug 7, 2018 at 4:41 PM

Permalink

Why Amazon, Facebook And Google sell online ads but rely on out-of-home advertising for themselves (PYMNTS)

Examples abound of the old-fashioned outdoor advertising winning over digital marketing heavyweights and finding ways to thrive in the online world. Amid data sharing and online privacy controversies, Facebook recently promoted on billboards what Bloomberg called the social media operator’s “new approach to user safety and privacy. […]

pymnts.com
Mon, Aug 6, 2018 at 6:28 PM

Permalink

A recap of Digital Signage Summit Europe (365retail)

The Digital Signage Summit Europe 2018 provided invaluable takeaways into the evolving digital signage and digital out of home (DooH) industries during the comprehensive two-day conference. […]

365retail.co.uk
Mon, Aug 6, 2018 at 6:22 PM

Permalink

Andy Hamblin named part of Signkick founding team 6 August 2018

Andy Hamblin Named Part of Signkick Founding Team 6 August 2018 Originally founded by Tobias van Amstel, Sebastiaan Schinkel and Sebastiaan Heijne out of a London flat, Signkick began with a clear mission: to make out-of-home media easier to buy. Since then, Signkick has grown and evolved to better serve this mission and become a key player in D/OOH software. […]

dp-aa.org
Mon, Aug 6, 2018 at 11:34 AM

Permalink

From the experts: What is programmatic digital out-of-home buying?

Simply put, programmatic digital out-of-home is the automation of DOOH sales transactions with the use of computer programs. This presents a big efficiency gain. With traditional DOOH sales, an advertisers must contact a network owner directly to negotiate the details and terms of the campaign. […]

broadsign.com
Sun, Aug 5, 2018 at 4:01 PM

Permalink

Irish Out-of-Home Advertising Market Grows by 3% According to Kinetic (AdWorld)

The growth was driven primarily by Digital Out-of-Home (DOOH) advertising which now accounts for 17% of all OOH spend. Traditional Out of Home advertising also performed strongly as advertisers recognise the ability of these formats to build brand awareness and also complement DOOH, says Kinetic. “Kinetic is delighted to report a market increase. […]

adworld.ie
Sun, Aug 5, 2018 at 4:00 PM

Permalink