Susan Akbarpour, Mavatar CEO/Co-Founder, Investor, Board Member & Blockchain Enthusiast. At this year's Digital Signage Expo in Las Vegas on March 26-29, I explored some of the biggest concepts in the OOH advertising industry. Here are four OOH trends defining the ecosystem: 1. […]
invidis consulting MD Florian Rotberg talks to AV about some of the themes and trends that will be highlighted at the DSSE conference, July 3-4, Hilton Munich Airport, Germany. Does the show have a theme this year? If so, what is it, and why? […]
That media display board that was on fire on the weekend was indeed a Mitsubishi LED display, but I’ve not yet found anything online explaining what happened. A creative friend who has generated content for that set of screens in Times Square suggested the fire may have been in the lighting columns that flank both sides of the screen. […]
There is much fuss out there about the San Francisco Board of Supervisors voting 8-1 to approve outlawing the use of facial recognition software or retention of information obtained through facial recognition software systems. The ordinance still has to clear a second hurdle next week before it would be law. […]
SAN DIEGO, CA (May 16, 2019) – Today, Talon announces its newest member of the team, Director of Client Management for Talon US, Kristy Day. […]
Bees Buzz Public Relations – the communications and PR agency who operate solely in the pro AV arena – have signed with DOOH display specialists Philips Professional Display Solutions. […]
These days digital signage is the best bet for retailers to successfully implement their visual marketing strategies: it is a perfect primary visual source for customer engagement, boosting brand image and significantly increasing sales, especially in retail. Tip One: Build With the Right Digital Signage Provider. […]
Although brands new to OOH or who don’t use it regularly often ask for “first time” or “never before,” the real power of OOH is the scale, reach and impact. Brands who don’t use it regularly are attracted to smaller stunts or one-off executions. An effective OOH campaign is one that takes advantage this scale and reach to effectively deliver impact. […]
Quorum’s new ad platform for out-of-home (OOH) advertising uses integrated ad channels and centralized data to make physical billboards more effective. […]
Jeff Gunderman has been a prominent voice in advertising and marketing for decades. We decided to tap his extensive field and agency knowledge to help us understand the current state of out of home, success stories, and exciting growth opportunities! . […]
When discussing out of home, we often hear about the difficulties of targeting. “I can serve my ad only to people who have dogs on Facebook, how can we possible target this accurately in digital out-of-home?” But is online data really that accurate? […]
Chris Weiss, director of architecture, Adomni, discussed two simple steps to delivering cutting edge content at a session at the recent Digital Signage Expo held in Las Vegas. Who's your audience? Weiss said the first step to any content management is to "figure out who is your audience. […]
Second major UK contract win for Ocean this year Ocean has been awarded long term agreements with City Property (Glasgow) Investments LLP, working in partnership with Glasgow City Council, to redevelop and introduce new roadside and city centre digital advertising screens. […]
Gideon Adey, audience activation director at Kinetic, believes that a sweet spot is emerging at the intersection of mobile and OOH. Here he reflects on the opportunities this presents for brand marketers. […]
Do u bai or Do u sell….a week on and it was the last FEPE Congress as we all know it after President Tom Goddard and Heavenly’s Richard Sunderland announced its rebranding to the World Out Of Home Organization. FEPE is that rare, special blend of intimacy and camaraderie of people from all around the world, bound together with a passion for all things out-of- home. […]
