It is InfoComm week, and this year the show is in Orlando once again, as it is every second year. The weather forecast says high 80s, high humidity and thunderstorms – so if you venture outdoors you are going to be soaked either by perspiration or passing storms. Always fun! […]
West Palm Beach, FL – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced Palm Beach International Airport (PBI) selected the U.S. airport media leader (CCA) for a new five-year airport advertising contract. […]
Firefly operates a network of advertising screens on top of rideshare vehicles. Kaan Gunay, Firefly’s CEO and Co-founder, told Mel Stott recently how his DOOH network brings results to advertisers and helps local communities . Firefly rideshare DOOH screens Please tell us about the history of Firefly. […]
The campaign succeeded in delivering memorable messages to target consumers related to the quality of Accutemp’s services, reaching more than 14 million impressions from OOH, 7,205 click-throughs, and leading to a 30% increase in business for Accutemp in 2018. You can watch a 2 minute video on the campaign below. […]
These new screens are designed with integrated solar panels making them energy efficient and environmentally friendly. […]
The advantages of digital signage displays go well beyond allowing movement and brighter colour. Introduce a touchscreen, wireless connectivity, or other technologies that enable interaction and suddenly your screen becomes something more. They allow onlookers to become participants, opening new possibilities for advertising and for delivering services. […]
The A Gender for Change research project was conducted by Pollinate Research as part of Junkee and oOh!media’s ongoing commitment to gaining deep audience insights into young Australians, and was unveiled at the Vivid Ideas Exchange in Sydney this week. […]
The Digital Place-based Advertising Association (DPAA) held its second annual Video Everywhere Canada Summit at The Rec Room in Toronto. […]
I’m kinda breaking my own podcast rule here by interviewing someone for a second time, but Burr Smith has been a busy guy lately – buying companies and fighting patent trolls. I spoke with the CEO and owner of BroadSign a couple of years ago, but it was more than time for an update chat given recent events. […]
AdQuick doesn’t own out-of-home inventory, but rather aggregates it at scale through partnerships with billboard suppliers across the country. Brands indicate their KPIs, timing, budget, points of interest and the demographics of the ideal neighborhood they’re looking to target, and Campaign Genius finds look-alike audiences in the most affordable markets based on those constraints. […]
There’s probably no other media segment that has benefitted from the advent of location intelligence as much as out-of-home (OOH). The availability of mobile-location data for better audience targeting and offline attribution helped transformed industry into the only traditional channel whose growth is accelerating. […]
It is part of a plan, launched in 2018 by MOVE, to more accurately measure audiences for DOOH signs through investigating international models and conducting the neuroscience pilot study. […]
NEW YORK, N.Y. (DATE) – Ubimo, a leading location intelligence technology company, today launched an innovative self-service Out-of-Home (OOH) attribution solution that puts an end to guesswork related to connecting OOH advertising to lift in total visits or the number of new visitors in-store. […]
New York’s taxi-top ads have been in vogue since the 1970s. Now, Firefly wants to give them a tech-forward twist. The company is mounting 300 of its programmatic screens atop the city’s taxis, ride-shares and delivery vehicles starting June 1. […]
Beyond Outdoor, a digital out-of-home roadside operator in the Netherlands, has been acquired by Interbest. The deal concludes discussions which were underway when Ocean acquired Interbest and Ngage Media in March this year. All three Dutch companies now form part of the Ocean Group. […]
