Beyond Outdoor, a digital out-of-home roadside operator in the Netherlands, has been acquired by Interbest. The deal concludes discussions which were underway when Ocean acquired Interbest and Ngage Media in March this year. All three Dutch companies now form part of the Ocean Group. […]
NEW YORK, May 29, 2019— DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Cameron (Cam) Milne, General Manager, Place-Based Media at Canada-based Pattison Outdoor, has been voted onto the organization's board of directors. Barry Frey, DPAA President & CEO, said, "Cam is a strong, highly accomplished business leader. […]
NEW YORK, May 29, 2019— DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Cameron (Cam) Milne, General Manager, Place-Based Media at Canada-based Pattison Outdoor, has been voted onto the organization's board of directors. Barry Frey, DPAA President & CEO, said, "Cam is a strong, highly accomplished business leader. […]
Out of home (OOH) advertising revenue rose 6.0 percent in the first quarter of 2019 compared to the previous year, accounting for $1.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). The revenue increase marks nine years of consecutive growth for the OOH industry. […]
NEW YORK & TORONTO – May 29, 2019 – With advertising spend in digital out-of-home (DOOH) projected to reach $2.8B in 2019 (US alone), programmatic technology plays a major role in the continued expansion of this traditional channel. VistarMedia, the leading programmatic technology provider for digital out-of-home, is helping accelerate that growth in the Canadian market. […]
DSS Europe is co-organised by Integrated Systems Events, who also produce the ISE trade show. This years event will explore how technology can create personalised retail experiences and AI. The conference will highlight how the Digital Signage and Digital out of Home (DooH) industry can create better customer experiences. […]
Parry-Okeden takes over from Steve O’Connor, Chief Executive Officer of JCDecaux who is stepping down as Chairman after a successful five-year tenure. Steve O’Connor will remain on the Board. […]
Quarter one 2019 attracted 20 submissions from OMA members including: JCDecaux, oOh!media, and QMS Media. […]
The trigger is based on the TORNADO warning polygon area and if a billboard’s Latitude/Longitude is located inside that polygon then it will override the current ads with only the static Tornado Warning image until the warning is over and then resume ads. You’ve gotten quite a bit of publicity. We did not send out a press release on this story. […]
JC Decaux has its sights set on dominating and growing Australia’s out-of-home media market and will use data and audience-based programmatic capability, as well as its broader array of OOH assets, to do it, its CEO says. It’s been six months since the European-based company completed its $1.12bn acquisition of Australia’s APN Outdoor Group. […]
DSS Europe returns to the recently extended Hilton Munich Airport, Germany. The event is a joint venture between Integrated Systems Events, producers of the Integrated Systems Europe exhibition, and invidis consulting, a leading German digital signage consultancy. […]
Another London Digital Signage Week (LDSW) has come and gone, and we thought we’d check in with one of the organizers, DailyDOOH’s editor-in-chief Adrian Cotterill, to get his take on how it all went. Check out our Q&A below for his take on the event, its place in the industry, and things to watch as the OOH space continues to develop. […]
For years, advertisers across the globe have targeted students as part of their various marketing campaigns. This demographic is becoming increasingly popular with every passing year too, particularly as those currently turning 18 are now part of the lucrative Millennial demographic. […]
In an apparent sign that GroupM will allow Kinetic to keep growing, the OOH agency launched its new Canadian division yesterday. The idea is to further integrate OOH into the rest of WPP’s media planning and buying operations, especially as even outdoor advertising becomes increasingly digital and reliant on data. […]
New reports include: Out of Home Attribution Case Study Analysis. Using attribution data, Rick Wilson, Associate Professor of Marketing at Texas State University, analyzed 45 case studies from a range of markets across the US to establish the impact of OOH on advertisers’ key performance indicators (KPIs). Cases included in the analysis were compiled by OAAA member companies. […]
