AdExchanger: AdQuick Launches Look-Alike Modeling For Outdoor Advertising
AdQuick doesn’t own out-of-home inventory, but rather aggregates it at scale through partnerships with billboard suppliers across the country. Brands indicate their KPIs, timing, budget, points of interest and the demographics of the ideal neighborhood they’re looking to target, and Campaign Genius finds look-alike audiences in the most affordable markets based on those constraints. […]
Mon, Jun 3, 2019 at 5:41 PM