MAGNA: The only traditional media category to show significant growth in 2019 will be Out-Of-Home
Global OOH NAR is forecast to grow by +4.7% to $3 billion (excluding cinema). The main driver remains the organic growth generated by digital OOH inventory in premium, high-yield locations and “placed-based” environments. DOOH NAR will expand by +17% this year this year to reach $7 billion (22% of total OOH ad revenues). […]
Mon, Jun 17, 2019 at 4:58 PM