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Broadsign and Adform Streamline Global Programmatic Omnichannel Media Buys

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digitalsignageconnection.com
Thu, Dec 5, 2019 at 9:03 AM

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Broadsign and Adform Streamline Global Programmatic Omnichannel Media Buys

New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and digital-out-of-home  MONTREAL and COPENHAGEN — December 5, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform, and the integrated advertising technology company Adform have joined forces to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Adform’s demand-side platform (DSP). […]

broadsign.com
Thu, Dec 5, 2019 at 5:45 AM

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Octopus Interactive Joins DPAA

NEW YORK, December 2, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles, has joined the association. […]

dpaaglobal.com
Wed, Dec 4, 2019 at 6:46 PM

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Australian ad-tech startup launches open marketplace for out-of-home advertising (Mumbrella)

CAASie, an ad-tech startup, has launched an online demand side platform (DSP) for out of home advertising. In an Australian first, ad-tech start-up, CAASie, has launched an online demand-side-platform (DSP) dedicated to the amalgamation of digital marketing and out-of-home (OOH) advertising. […]

mumbrella.com.au
Wed, Dec 4, 2019 at 5:46 PM

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The Drum: How programmatic is changing out-of-home advertising

At The Drum Out of Home Awards 2019, the jury came together to discuss the current status of programmatic out-of-home. A cautious route. Sophie Pemberton, group strategy director, Talon Outdoor said OOH has been cautious about what has been working online. […]

thedrum.com
Tue, Dec 3, 2019 at 5:41 PM

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Tis the Season for Updates to the Broadsign and Ayuda Platforms

It’s the time of year for fresh snow, bad pop covers of classic holiday songs, and foot-tapping anticipation of a little time off to enjoy with family. Know what’s even better than all of that? The announcement of a ton of updates to the Broadsign and Ayuda OOH platform. […]

broadsign.com
Mon, Dec 2, 2019 at 3:54 PM

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Economic Times: India’s out-of-home advertising industry is on the growth path, fuelled by the convergence with mobile

Atul Shrivastav, CEO, Laqshya Media. There’s already an increasing demand for OOH media from the client’s side, the need of the hour now would be to develop quality infrastructure and operational efficiency to match their requirements. The convergence of Mobile & OOH is the key growth driver for this sector. […]

brandequity.economictimes.indiatimes.com
Sun, Dec 1, 2019 at 8:40 PM

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Talon ventures into programmatic TV ads in pubs (Campaign)

The technology also offers advertisers a programmatic screen network with the potential to deliver bespoke, contextual ads. Screach uses split-screen displays and digital ad insertion technology to run any combination of ads alongside video content and live sports coverage on a venue’s TV screens. […]

campaignlive.co.uk
Thu, Nov 28, 2019 at 12:10 AM

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How Technology is Changing the Face of Outdoor Advertising

Here are some of the ways technology is changing outdoor advertising today: Technology advertising is here to stay – According to Forbes, digital out-of-home advertising (DOOH) raked in $34.8 billion in revenue in 2018. While that amount is far from what online ads earned in the same year, the fact remains that outdoor ads are here to stay. Why? […]

business2community.com
Wed, Nov 27, 2019 at 6:02 PM

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Seeking Alpha analyst: Lamar stock is underrated and bullish

Lamar Advertising Company is the largest company in the out-of-home advertising space by revenue. Lamar increased same-unit revenue by almost 7% last quarter. The stock is trading in a bullish pattern for the near term. […]

seekingalpha.com
Wed, Nov 27, 2019 at 4:37 AM

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WARC: Video and connected TV to lead Australia’s programmatic growth

With programmatic fast developing beyond online display ads to channels like DOOH, audio, connected TV, and more, Lee said that media buyers will get a holistic life cycle view of the user which is key to delivering fewer ads that are more effective. However, despite the growth of programmatic, privacy concerns and other challenges still need to be addressed. […]

warc.com
Wed, Nov 27, 2019 at 12:10 AM

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Winners of the Drum Out-of-Home Awards 2019

Ocean Outdoor, Adam & Eve DDB and Havas Media Group have taken home the top accolades at The Drum Out of Home Awards 2019. For their work with the charity Campaign Against Living Miserably (CALM), Ocean Outdoor and Adam & Eve DDB won the Grand Prix, Most effective use of Live Updates and Not For Profit awards. […]

thedrum.com
Tue, Nov 26, 2019 at 4:50 PM

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Grand Visual wins three digital out-of-home awards

Our evening began at ExchangeWire’s “The Wires” ceremony in London. Picking up the gong for “Best DOOH Campaign” was Hiscox with Cyber Live. Since its initial run in February 2018, this clever campaign has picked up an incredible eight awards, with The Wires bringing the total up to nine. […]

grandvisual.com
Tue, Nov 26, 2019 at 3:43 PM

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What are the top 5 trends reshaping digital out-of-home advertising in Asia? (Campaign)

Divya Acharya, APAC, director of products and solutions, Xaxis. Digital out-of-home (DOOH) advertising continues to increase in popularity among marketers and agencies. […]

campaignasia.com
Mon, Nov 25, 2019 at 5:11 PM

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In-housing programmatic: the role of trust and transparency is key

In-housing is increasingly being positioned as the silver bullet to the aging network agency models, which are riddled with middlemen in digital and a corresponding lack of transparency, driving advertisers’ desire to take back control. […]

thedrum.com
Mon, Nov 25, 2019 at 4:46 PM

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