Partnership Enables Cross-Country Programmatic Buying of Japanese Digital Out-of-Home (DOOH) Media from the Americas, UK, Europe and ANZ Markets MONTREAL, Dec. […]
Yes, we hear you, out-of-home may be a dull and boring medium for the end of 2019. But is it really? Even though billboard ads may not take all the attention of the advertisers being in tough competition with the internet, they still rock. […]
The upcoming show will be the last to be held at the RAI Amsterdam, before ISE moves to the bigger Fira de Barcelona in 2021. Even so, ISE 2020 will cram in another 800 square metres of exhibition space on top of the 56,100 square metres seen last year. To help readers make sense of it all, we’ve cooked up some edited highlights of the show for your contemplation and orientation. […]
Out of home advertising is expected to grow by 8% in 2020 before declining to 1% in 2021 due to a slowing economy. Out of home is the only traditional media form which is growing. GroupM expects Chinese out of home revenues to decline by 5% in 2019 and another 5% in 2020. […]
P […]
In only two years, Blip has provided 100,000 small businesses with easy online access to almost 1,300 high-profile roadside digital billboards in the United States and Canada. By removing budgetary and long-term commitments from the transaction, Blip has attracted new advertisers. These new clients have helped increase digital OOH sign operator revenues by more than 15%, on average. […]
Integrated Systems Events Managing Director Mike Blackman. This annual convention brings together both the residential and commercial AV technology industries for one very large event. Kind of like a CEDIA Expo and InfoComm combined and put on steroids, the convention has become the “must attend” event for users of AV technology as well as for AV industry professionals. […]
NEW YORK, December 10, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Blip, North America’s most successful self-serve, pay-per-“blip” digital billboard advertising marketplace, has joined the association. […]
In March 2019 Geopath formed a Futures Council to help Geopath and the out of home industry prepare for the future. Here is a closeup on the Council’s leaders. They talk about their background and roles, why they joined the council and what it was like creating a best practices document. […]
Eligibility for the 2020 OBIE Awards competition requires that paid advertising was displayed on an out of home advertising location during the 2019 calendar year (January 1 through December 31). Identical advertisements entered in any previous OBIE Awards competition are ineligible. […]
This is one of those “Hmmm …” things – a kind of interesting mash-up of direct view LED panels on motorized tracks, shifting in a UK shop window. It is in Manchester, in the window of a Marks and Spencer department store (which, for people in the US or Canada, is a bit like a Macy’s or The Bay). […]
Register today to receive special early bird prices on GO2020 conference passes. JW Marriott Phoenix Desert Ridge Resort & Spa. A block of rooms has been secured for the Conference. […]
N […]
NEW YORK CITY — SNA Displays has been selected as the primary LED display provider for American Dream Meadowlands, the biggest mall in the United States and one of the largest indoor/outdoor retail and entertainment venues in the world. […]
NEW YORK and SANDPOINT, Idaho, December 5, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, and Kochava, the leading mobile attribution platform and host of the largest mobile data marketplace, announced today the company has joined the DPAA out-of-home marketing association. […]
