Decathlon Tseung Kwan O, opened in June this year, used a variety of channels but the decision to use location technology for its programmatic activation helped the brand pull in customers at the last step, driving over 150,000 visitors in the first weeks. […]
The Seoul metro subway system – which is vast and bewildering (trust me) – has upgraded its passenger experience across some 90 stations, adding more than 4,200 Samsung screens across the network. The screens replace analogue posters and maps with interactive way-finding, timetables and information for the districts surrounding the stations. They provide nice tools like trip planners. […]
NEW YORK, Dec. 19, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Kinetic Canada has joined the association. […]
The integration with HYVE will give Kubient's clients access to Wi-Fi landing pages and DOOH screens in hundreds of thousands of hotel rooms as part of the 2020 North America rollout. Kubient currently offers inventory from multiple DOOH operators. With this latest addition from HYVE, Kubient has a total inventory of over 500,000 screens rolling out in 2020 across the US & Canada. […]
Deal expands oRTB DOOH offering to hundreds of thousands of screens across the country NEW YORK, Dec. 18, 2019 — Kubient, a full-stack digital audience marketing platform, announced today the addition of HYVE digital-out-of-home (DOOH) screens to Kubient’s Audience Cloud open marketplace. […]
the 16th edition of the annual Outdoor Advertising Convention (OAC) will be organised at the Hotel Sahara Star, Mumbai on July 24-25, where global and Indian OOH CEOs, accomplished brand marketers, planners & buyers, senior government officials, technologists, and innovators will be speaking on key areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH, etc. […]
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NEW YORK, December 17, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Voilàp Holding has joined the association. […]
IBOUSA is a networking group of OOH Independent Operators across the United States that functions on a not-for-profit basis to benefit OOH businesses. IBOUSA was created to help Independent Operators, similar to the ways that our great country was born, by neighbors helping neighbors. […]
Whenever I talk to advertisers and agencies they often ask me the same question. “Why out of home?” And “why now? […]
The Canadian entertainment giant Cineplex, which has a very active digital signage and digital OOH business unit, has a tentative deal to be acquired by UK-based Cineworld Group. With more than 11,200 screens around the globe (including a bunch of them as Regal Cinemas in the US), the proposed transaction would create one of the world’s largest cinema companies. […]
The Digital Signage Federation is holding elections for two-year seats on its board of directors. […]
We love the whole world of out-of-home advertising, but let’s be honest; few things capture the attention quite like a great billboard. We’ve seen a lot of great billboard ads over the course of the year. Some moved us, others made us laugh, and still others were just great examples of creative ideas that were executed well. […]
Both CBD and marijuana dispensaries have to handle a large amount of customers every day. While this legal industry is fairly young in the states, digital signage can help it grow up quickly with innovative solutions that will revolutionize the entire industry. Crafting experiences. […]
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