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Why Google and Facebook still use Billboards

If you want to understand the growth of the out-of-home (OOH) industry in the UK, you could simply review the recent market figures. After all, OOH revenue in the UK increased by a whopping 8.1% in the final quarter of 2018, contributing to total annual revenue of £1,209 million (which also rose by an impressive 5.7% in relation to the previous years’ figures). […]

75media.co.uk
Mon, Jan 13, 2020 at 6:45 AM

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Why Google and Facebook still use Billboards

If you want to understand the growth of the out-of-home (OOH) industry in the UK, you could simply review the recent market figures. After all, OOH revenue in the UK increased by a whopping 8.1% in the final quarter of 2018, contributing to total annual revenue of £1,209 million (which also rose by an impressive 5.7% in relation to the previous years’ figures). […]

airoutdoor.co.uk
Mon, Jan 13, 2020 at 5:45 AM

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Mike Blackman gives a preview of ISE 2020 to be held February 11-14 2020 in Amsterdam (KNXToday)

Mike Blackman is the Managing Director of Integrated Systems Events. In this Q & A, Mike talks about ISE 2020, and why the show has become the ‘must attend’ event for AV and KNX industry professionals, as well as users. Q: ISE has enjoyed year-on-year growth since it began. […]

knxtoday.com
Sun, Jan 12, 2020 at 1:19 AM

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Posterscope’s Stephen Whyte: underestimate the power of dynamic digital out of home at your peril (More About Advertising)

Stephen Whyte is global president of Posterscope. In recent media forecasts, out of home, and more specifically, digital out of home (DOOH), has been identified as one of the main beneficiaries of growth. […]

moreaboutadvertising.com
Thu, Jan 9, 2020 at 7:12 PM

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IZON network to be acquired by Sceptre in a reverse takeover (Yahoo Finance)

Transaction would result in company's shares trading on the Toronto Venture Stock Exchange (TSX-V). IZON Network, Inc., also known as IZON Digital Media Network, (OTC Pink: IZNN) ("Company") has signed a Term Sheet (TS) with Sceptre Ventures, Inc (TSXV: SVP.H) ("Sceptre"). […]

finance.yahoo.com
Thu, Jan 9, 2020 at 12:31 AM

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The growing role of interactive kiosks and digital signage in retail (DSToday)

According to the 2019 Kiosk Marketplace Census Report, retail order-and-pay are the leading type of kiosk operated. But as retail technologies and e-commerce continue to expand, interactive kiosks are finding additional uses, such as end-of-aisle fulfillment for omnichannel shopping and as buy-online-pick-up-in-store destinations. But that's not all. […]

digitalsignagetoday.com
Fri, Jan 3, 2020 at 12:10 AM

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5 Trends for Out-of-Home Advertising in 2020 (EMC Outdoor)

By Betsy McLarney. Thanks to digital integration and creative new uses, 2019 was a year of major growth for OOH and its many forms, causing more brands to leverage it and realize its benefits. Last year, we saw better and more integrated campaigns, which came with better alignment and comparability with other media like digital, TV and print. […]

emcoutdoor.com
Thu, Jan 2, 2020 at 7:32 PM

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Clear Channel Outdoor and Lamar Stocks Outperform Market for Fourth Quarter of 2019

The last quarter belonged to Clear Channel Outdoor. The last year belonged to OUTFRONT. The last five years belonged to Lamar. […]

billboardinsider.com
Thu, Jan 2, 2020 at 7:01 PM

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5 Trends for Out of Home in 2020

Out-of-home advertising is on the rise. Thanks to digital integration and creative new uses, 2019 was a year of major growth for OOH and its many forms, causing more brands to leverage it and realize its benefits. Last year, we saw better and more integrated campaigns, which came with better alignment and comparability with other media like digital, TV and print. […]

emcoutdoor.com
Thu, Jan 2, 2020 at 12:23 PM

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World Out of Home Congress June 3-5 2020 in Toronto

This is the first World Out of Home Congress under the auspices of the rebranded World Out of Home Organization, formerly FEPE International. It is the first time Congress has returned to North America since 1998 when the FEPE Congress was held in Montreal. 2019’s FEPE International Congress in Dubai attracted a record 455 delegates from over 40 countries. […]

worldooh.org
Wed, Jan 1, 2020 at 5:49 PM

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Outdoor Advertising Convention July 24-25, 2020 Mumbai, India

The 16th edition of the annual Outdoor Advertising Convention, centred on the theme of ‘Igniting OOH Ambitions’, will be organised at the Hotel Sahara Star, Mumbai on July 24-25, 2020. […]

oacasia.org
Wed, Jan 1, 2020 at 5:37 PM

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Billboard Advertising Costs (2020 Rental Prices)

The cost of UK billboard advertising is often perceived to be an expensive medium to invest in, and only available to brands with large advertising budgets. However, this is a common myth that can actively diminish the marketing potential of your brand. […]

75media.co.uk
Wed, Jan 1, 2020 at 6:51 AM

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Top trends in outdoor advertising in 2020 (Infographic by Moving Walls)

2019 has seen more brands embrace digital OOH advertising - understanding audience movement to optimise campaigns, connecting content to real-world conditions, and even buying the media programmatically using digital platforms. 2020 promises continued growth and transformation in a sector that has added quality, relevance, creativity, data and technology to its offering. […]

movingwalls.com
Wed, Jan 1, 2020 at 12:08 AM

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MediaPost: Advertising Regulations Take Shape As Illinois Readies For Legal Cannabis in 2020

Illinois legalizes recreational cannabis Jan. 1 -- the second-largest state to allow adult-use pot. Advertising regulations vary state by state. […]

mediapost.com
Sun, Dec 29, 2019 at 6:13 PM

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Geopath/OAAA Out of Home Media Conference and Expo April 27-29, 2020 in Phoenix, AZ

Organized in partnership with the Outdoor Advertising Association of America (OAAA), GO2020 is the premier conference for the OOH industry, bringing together industry leaders to share insights and trends and to discuss challenges and opportunities. […]

go2020ooh.com
Thu, Dec 26, 2019 at 8:17 PM

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