Are there or should there be different creative approaches for different age groups when creating messaging for DOOH? […]
The average number of daily miles traveled for individuals is up 18% from 9.8 miles during the week of April 6 to 11.5 miles during the week of April 20. That’s according to an analysis from Geopath, the not-for-profit org that provides the industry-standard currency for out-of-home (OOH), and data enablement and processing company, Intermx. […]
Between April 19 and 26, billboard traffic had increased by 26%. That figure should continue to rise as states like Texas, Georgia and Florida ease restrictions. Of roadside billboards, two-thirds of the brands that advertise are local, according to OAAA. […]
“Are there or should there be different creative approaches for different age groups when creating messaging for DOOH?” This is audience analysis 101: Different strokes for different folks. Ok boomer? […]
With the launch of Route 34, covering the period up to the end of March 2020, this new Route currency will better account for playout frequency and allow for more accurate accountability of Out of Home audiences across all formats and campaigns. […]
Advertising Association/WARC Expenditure Report, forecast a 16.7 per cent reduction in UK ad spend this year. Ali MacCallum, CEO, Kinetic UK: “Even in the toughest period that any of us can remember, out of home has continued to demonstrate its power to get influential communications out to audiences immediately and publicly. […]
This is how you do OOH during the pandemic. Burger King’s solution? Entice people to use images of the fast-food chain’s present billboards as backgrounds during their video conference calls. […]
I recently joined Talon as their Head of Digital, a new role for the company and a reflection of the business’s commitment to driving Digital Out of Home’s (DOOH) transformation and growth. It’s all new for me too as I have not been part of the Out Of Home world until now. […]
Americans increased their travel last week, with the average number of daily miles logged increasing 5.7% from the 9.7 miles during week of April 6 to 10.3 miles during the week of April 13. The analysis suggests that as the desire for the economy to reopen grows, so do opportunities for OOH advertisers to reach consumers who are on the road. […]
The average travel volume last week was more than 40%. Across the seven CMA’s a 43% decline was observed for the week of March 16, 2020. During the week of March 23, 2020 the decline rose to 57% as more businesses closed and people working remotely increased. […]
Jose Avalos, VP at Intel on how the digital signage industry can survive COVID-19. Avalos addressed a variety of issues during the podcast such as: How has COVID impacted the Digital Signage and DOOH industry? As a technology leader, what is Intel doing differently to support customers, users and communities during this global pandemic? […]
This is research out of Australia, but given we’re almost all under similar restrictions, the data about changed routines is relevant to most locales. The research, involving some 250,000 residents Down Under, suggests fitness and entertainment venues have taken the biggest hit in this pandemic. It also provides big indicators of what else people are either not doing, or doing far less. […]
Sixteen:Nine has profiled a bunch of companies and individual employees who have been trying the best they can – by 3D printing, sewing, baking and making public service announcements – to pitch in to help care-givers and essential workers. […]
Latest data from Ada, Talon’s Out of Home data management platform, shows the dramatic change in population movement during March has now plateaued. […]
Twice-weekly video interviews with advertising, media and marketing leaders keep homebound ad community and DPAA members informed and engaged. […]
