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Pepsi Goes programmatic

…tories, data-driven programmatic campaigns are bec… · …21st century with a programmatic twist. Targeting … · …used and contextual programmatic approach. When on… · …tent all took place programmatically, Pepsi only p… · …digital out-of-home programmatically enabled us to… · …ampaign.” “With programmatic digital out-of-ho… · …As buyers look to find more innovative ways of tel… […]

digitalsignageconnection.com
Wed, Nov 14, 2018 at 10:54 AM

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European OOH Automation and programmatic Buying Technical Workshop November 28, 2018, Amsterdam (Ministry of New Media)

10.00 Welcome | Stephanie Gutnik | VP of Business Development | Broadsign. 10:15 The Sell Side: Channel Conflict in Programmatic. – Jeremy Noya | Digital IT Manager | Exterion NL; – Danny Tournier | Managing Director | Beyond Outdoor; – Daniel Wunsch | Director, International Operations and Network | Executive Channel Network; 11:00 Case Studies: The Real World. […]

2018automation.ministryofnewmedia.com
Wed, Nov 14, 2018 at 10:38 AM

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Pepsi targets taste testers through programmatic digital OOH campaign (Marketing Dive)

… for the contextual programmatic digital OOH compo… · …ce the campaign was programmatic, Pepsi only paid … · …Pepsi partnered with Broadsign DSP firm Platform 1… […]

marketingdive.com
Tue, Nov 13, 2018 at 6:28 PM

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How Pepsi used programmatic DOOH to retarget fans: case study

Pepsi needed a campaign that would set them apart from a certain red rival. In a two-step campaign, Pepsi started by setting up stations across the Netherlands where people were encouraged to take a blind taste test comparing two beverages. This classic and immersive campaign was a hit and great for brand awareness. […]

Mon, Nov 12, 2018 at 5:40 PM

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John Lewis runs first out-of-home campaign bought in real time, programmatically (Campaign)

…ters. Specialist programmatic agency Infectious… · …e by connecting its programmatic technology to Pri… · …Ads can be seen on digital OOH sites across London… […]

campaignlive.com
Mon, Nov 12, 2018 at 4:10 PM

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How Pepsi Max used programmatic digital out-of-home to retarget fans

…ted and contextual programmatic digital out-of-ho… · … As this took place programmatically, Pepsi MAX on… · …digital out-of-home programmatically enabled us to… · …nique Steur, senior programmatic specialist, Omnic… · …ion.   “With programmatic digital out-of-ho… · …rategy, data-driven programmatic campaigns are bec… · …the challenge Tesla and Edison, Sherlock and Moria… […]

broadsign.com
Mon, Nov 12, 2018 at 5:40 AM

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John Lewis runs first out-of-home campaign bought in real time, programmatically (Campaign)

…ters. Specialist programmatic agency Infectious… · …e by connecting its programmatic technology to Pri… · …Ads can be seen on digital OOH sites across London… […]

Fri, Nov 9, 2018 at 5:44 PM

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Insights from the DailyDOOH Investor conference: continuing investment and consolidation, search for common DOOH ad currency, the rise of programmatic (Billboard Insider)

The major out-of-home media owners all seem to think they have a secret sauce and can go it alone with building their own industry exchange. We will quickly realise we have too many and I believe it will affect what our advertisers think is the common currency for OOH. […]

billboardinsider.com
Thu, Nov 8, 2018 at 6:08 PM

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Blockchain-based DOOH programmatic platform Bidooh surpasses pre-sale expectations after the ICO (ICO Examiner)

Bidooh's ICO has so far attracted more than 24,000 ETH in contributions, surpassing its soft cap in pre-sale, having launched its main sale at the end of October. […]

icoexaminer.com
Sun, Nov 4, 2018 at 8:04 PM

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Lamar CMO: “Within 6-12 months most of DOOH transactions will be programmatic” (Billboard Insider)

…lenty of talk about programmatic DOOH buying at th… · … MTA. It seems like programmatic is the only way t… · …onal advertising to programmatic: “I think wi… · …ransactions will be programmatic” Andrew Mill… · …There was plenty of talk about programmatic DOOH b… […]

billboardinsider.com
Sat, Nov 3, 2018 at 12:47 AM

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The Digital Out-of-Home Industry Is Reaching a programmatic Tipping Point, Execs Say

…s to OOH media sold programmatically is also expec… · …laim to have made a programmatic media buy? If you… · …collaboration among programmatic SSPs.” Jay Hutt… · …The Digital Out-of-Home Industry Is Reaching a Pro… […]

dp-aa.org
Fri, Nov 2, 2018 at 12:30 PM

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AdWeek: The Digital Out-of-Home Industry Is Reaching a programmatic Tipping Point, Execs Say

Standard-setting and better targeting were big themes at the DPAA Video Everywhere conference this week. Adweek spoke with five digital OOH execs about their predictions for the space in the next few years. The industry will have to grapple with how to standardize attribution metrics, consolidate disparate marketplaces and resolve consumer privacy concerns, industry professionals say. […]

adweek.com
Thu, Nov 1, 2018 at 8:05 PM

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A more detailed paper explaining how Bidooh plans to succeed in programmatic DOOH buying market using blockchain tech (ICO Examiner)

During the ICO, 2,000 DOOH tokens, which run on the Ethereum blockchain, will cost $1 which equates to $0.0005 per token. Contributors will need to invest a minimum of $100 worth of Ethereum, payable in Bitcoin, Litecoin, Bitcoin Cash or Stellar Lumens. There will be a total supply of 126 billion tokens, of which 70% are available in the token sale. […]

icoexaminer.com
Tue, Oct 30, 2018 at 1:16 PM

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DOOH network AdSpace hires a new Senior VP to oversee programmatic ad operations (Benzinga)

… for the burgeoning programmatic business, with hi… · …Mr. Miles will report to Adspace President, COO Pe… […]

benzinga.com
Tue, Oct 30, 2018 at 1:10 PM

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Understanding programmatic Digital Out Of Home In One Easy Post

…as begun to be sold programmatically. As major pla… · …OOH space make programmatic a top priority, i… · …Around the world, digital out of home (DOOH) inven… […]

thoughtleadership.oaaa.org
Tue, Oct 30, 2018 at 12:30 PM

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